Faculty & Research

Jon Seltzer

Clinical Instructor : Marketing Department

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Before starting Corporate Resource, Inc. in 1997, Jon Seltzer was the vice president of Industry and Government Relations at SUPERVALU, where he was responsible for federal, state and local government affairs. Previous responsibilities at SUPERVALU included acquisition evaluation and revising the company's freight and fee schedules.

His consulting activities include advising an upscale commercial bakery for five years during a period of sales growth from less than $2 million to $10 million in sales, a move into a new facility, conversion from direct to wholesale distributor distribution, workforce expansion and the establishment of broker relationships.

Seltzer has contributed his industry expertise to several projects at The Food Industry Center including the Best Practices Diagnostic Tool for Defense in the Food Supply chain, the Agricultural Conversion Factors project, the Supermarket Panel and three food product case studies documenting selected food supply chains.

For the National Grocers Association his current activities are to expand and coordinate student participation in the association’s annual convention and trade show. Past activities have included integrating organic and natural foods into the convention for three years, leading member idea exchange groups, energy management and judging multi-media advertising and business to business (B2B) communications.

Seltzer has worked overseas on projects in developing markets in food distribution and supply chain for U.S.A.I.D., the Citizens Network for Foreign Affairs and Booz-Allen Hamilton in Russia (wholesaling), Egypt (high value exports and cold chain), Senegal (export of high value perishable commodities) and Montenegro (branding and product differentiation.)

Additional activities include delivering 15 short courses in economics, marketing and management for agribusiness enterprises in Poland, Morocco and Spain. He has also led 14 study tours for The Cochran Program at USDA, addressing best practices in post-harvest agriculture.

Before coming to UST in 2008, Professor Seltzer regularly taught Advanced Logistics and Supply Chain Management and Marketing Channels and Distribution at the Carlson School of Management.

A life-long resident of the Twin Cities, Seltzer served in the Peace Corps in Tunisia and the Solomon Islands.


Academic Background

B.A., political science, Lawrence University
M.B.A., marketing, finance, accounting, University of Chicago 

Teaching Interests

  • Marketing channels & distribution
  • Retailing
  • International marketing
  • Supply chain