John J. Sailors
Assistant Professor : Marketing Department
1-651-962-4278
Send an email
Academic Background
B.B.A., University of Michigan
Ph.D., Northwestern University
Research Specialties
- Consumer Behavior
- Brand Equity
- Brand Loyalty
- Marketing Research
Current Research
- Brand architecture
- Drivers of Retailer Share of Wallet
- Latent Class Segmentation Methods
- Retailer Equity
Major Works
- "The Product Stereotype Effect," with B. Calder. Under review.

