Faculty & Research

Aaron M. Sackett

Assistant Professor : Marketing Department

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Aaron M. Sackett joined the Opus College of Business faculty in 2009. Before his arrival at the University of St. Thomas, he spent three years as a postdoctoral research fellow at the University of Chicago, Booth School of Business.

He teaches classes at both the undergraduate and graduate level and also serves as the faculty supervisor for the Behavioral Research Center on the Minneapolis campus.

Sackett’s expertise lies in the domain of consumer psychology. His work focuses on understanding how consumers form judgments about past, present and future experiences, and how their goals and expectations influence their behavior. Professor Sackett is an active reviewer for numerous scholarly journals and academic conferences including the Journal of Consumer Research, the Journal of Personality and Social Psychology, the Journal of Experimental Psychology - General, the Association for Consumer Research and the Society for Consumer Psychology.

Sackett received his B.A. summa cum laude in psychology from St. Olaf College, and M.S., M.Phil. and Ph.D. degrees in social psychology from Yale University, where he was awarded a NSF graduate research fellowship for his work on optimism in personal forecasts.


Academic Background

B.A., psychology, St. Olaf College
M.S., social psychology, Yale University
M. Phil., social psychology, Yale University
Ph.D., social psychology, Yale University

Research Specialties

  • Judgment and decision making
  • Consumer psychology

Current Research

  • The relationship between goals, performance, and satisfaction
  • How illusions of control over outcomes influences sports fanaticism
  • Sources of optimism in people's predictions about their own future
  • Time's influence on consumer judgments and behavior

See Aaron Sackett talk about perception of time progression and its impact on consumer satisfaction and experiences in a short video, part of the Ahead of the Curve series

Major Works

Significant Scholarly Honors

  • Dissertation Research Fellowship, Yale University, 2005-2006
  • Graduate Research Fellowship, National Science Foundation, 2002-2005
  • Graduate Research Fellowship, Yale University 2000-2003