Aaron Sackett

Associate Professor, Marketing

sackett@stthomas.edu

(651) 962-5146

2115 Summit Ave
McNeely Hall 337
St. Paul, MN 55105

B.A., Psychology, St. Olaf College
M.Phil., Social Psychology, Yale University
M.S., Social Psychology, Yale University
Ph.D., Social Psychology, Yale University

See publications in UST Research Online

Aaron M. Sackett joined the Opus College of Business faculty in 2009. Prior to his arrival at the University of St. Thomas, he spent three years as a postdoctoral research fellow at the University of Chicago Booth School of Business. He teaches classes at both the undergraduate and graduate level and also serves as the faculty supervisor for the Behavioral Research Center on the Minneapolis campus. Sackett's expertise lies in the domain of consumer psychology. His research interests include understanding how consumers form judgments about past, present and future experiences, and how their goals and expectations influence their behavior. He was recently named a 2016 Knight Cities Challenge grant winner for his project examining ways to increase voter turnout through minimalist psychology/marketing techniques. His research has been published in major peer-reviewed academic journals and has gained attention in popular press outlets including NPR, BBC Radio, the New York Times, and The Atlantic. Professor Sackett is an active reviewer for numerous scholarly journals and academic conferences in both marketing and psychology. Sackett received his B.A. summa cum laude in psychology from St. Olaf College, and his Ph.D. degree in social psychology from Yale University, where he was awarded a NSF graduate research fellowship for his work on optimism in personal forecasts. Visit Professor Sackett's website for more info

Fall 2017 Courses
Fall 2017 Courses
Crs - Sec Title Days Time Location
MKTG 300 - 06 Principles of Marketing M - W - - - - 1335 - 1510 MCH 235
Description of course Principles of Marketing : CRN: 42959 4 Credit Hours
This course uses a managerial point of view. It focuses on understanding the needs and desires of customers in order to develop effective strategies for business. Students are taught to consider organizational, social, competitive, technological, economic, behavioral, and legal forces in crafting effective marketing programs. Prerequisites: Junior standing
Schedule Details
Location Time Day(s)
MKTG 300 - 08 Principles of Marketing - T - R - - - 0955 - 1135 MCH 116
Description of course Principles of Marketing : CRN: 42961 4 Credit Hours
This course uses a managerial point of view. It focuses on understanding the needs and desires of customers in order to develop effective strategies for business. Students are taught to consider organizational, social, competitive, technological, economic, behavioral, and legal forces in crafting effective marketing programs. Prerequisites: Junior standing
Schedule Details
Location Time Day(s)
J-Term 2018 Courses
J-Term 2018 Courses
Crs - Sec Title Days Time Location
Spring 2018 Courses
Spring 2018 Courses
Crs - Sec Title Days Time Location
BCOM 635 - 201 Persuasion - T - - - - - 1800 - 2100 SCH 407
Description of course Persuasion : CRN: 21773 3 Credit Hours
This course provides a selected survey of theory and research on social influence and persuasion, drawing primarily from work in the social sciences. It is designed to build a conceptual foundation for students to develop their own skills and techniques for increasing message persuasiveness, instigating behavioral and attitude change, and protecting oneself from unwanted persuasion. Topics covered have broad applicability both within and outside business contexts but relate particularly to issues in marketing, sales, and management. Class will utilize a variety of approaches including lecture, case analysis, and both instructor- and student-led discussion.
Schedule Details
Location Time Day(s)
HONR 480 - 02 HONORS Perceptions of Waiting - - W - - - - 1335 - 1510 OEC 313
Description of course HONORS Perceptions of Waiting : CRN: 22261 2 Credit Hours
These interdisciplinary seminars are intended to develop integrating insights through an analysis of topics chosen from different disciplines. Often they are taught by two faculty members or by a visiting lecturer who holds one of the endowed chairs at the university.
Schedule Details
Location Time Day(s)
MKTG 370 - L02 Consumer Behavior - T - R - - - 1330 - 1510 MCH 230
Description of course Consumer Behavior : CRN: 21923
In this course, students examine how consumers and organizations go about making purchase decisions. Major theoretical contributions and empirical research findings from marketing and the behavioral sciences are reviewed and attention is given to applying this information to practical business and marketing situations. Prerequisite: MKTG 300
Schedule Details
Location Time Day(s)
MKTG 370 - L03 Consumer Behavior - T - R - - - 1525 - 1700 MCH 230
Description of course Consumer Behavior : CRN: 21924 4 Credit Hours
In this course, students examine how consumers and organizations go about making purchase decisions. Major theoretical contributions and empirical research findings from marketing and the behavioral sciences are reviewed and attention is given to applying this information to practical business and marketing situations. Prerequisite: MKTG 300
Schedule Details
Location Time Day(s)
Academic and Professional Positions
  • Associate Professor, University of St. Thomas, Saint Paul / Minneapolis (2015 - present)
  • Assistant Professor, University of St. Thomas, Saint Paul / Minneapolis (2009 - 2015)

Professional Memberships
  • ACR - Association for Consumer Research
  • APA -American Psychological Association
  • APS - Association for Psychological Science
  • SCP - Society for Consumer Psychology
  • SJDM - Society for Judgment and Decision Making
  • SPSP- Society for Personality and Social Psychology

Professional Service
  • Association for Consumer Research, Reviewer
  • Cognition and Emotion, Reviewer
  • Health Psychology Review, Reviewer
  • Journal of Applied Social Psychology, Reviewer
  • Journal of Consumer Research, Reviewer
  • Journal of Experimental Psychology: Applied, Reviewer
  • Journal of Personality and Social Psychology, Reviewer
  • Journal of Personnel Psychology, Reviewer
  • Personality and Social Psychology Bulletin, Reviewer
  • Psychology and Aging, Reviewer
  • Society for Consumer Psychology, Reviewer
  • Society for Judgment and Decision Making, Reviewer

Public Service
  • Macalester Plymouth United Church, Other
  • Nominating Committee, Macalester Plymouth United Church, Committee Member

Publications
  • Madan, N., & Sackett, A. M. (forthcoming). The pipeline project: Pre-publication independent replications of a single laboratory's research pipeline. Journal of Experimental Social Psychology, (66), pp. 55-67
  • Sackett, A. M. (2016). Data from a pre-publication independent replication initiative examining ten moral judgement effects. Scientific Data,
  • Alexander, D. L., Sackett, A. M. (2013). If only I had the time! The impact of time salience on consumers' evaluations of product offers. Journal of Consumer Behaviour, (12), pp. 382-388
  • Molden, D. C., Hazlett, A., & Sackett, A. M. (2011). Hoping for the best or preparing for the worst? Regulatory focus and preferences for optimism and pessimism in predicting personal outcomes. Social Cognition, (29)(1), pp. 74-96
  • Sackett, A. M., Meyvis, T., Nelson, L. D., Converse, B. A., & Sackett, A. (2010). You're having fun when time flies: The hedonic consequences of subjective time progression. Psychological Science, (21), pp. 111-117
  • Armor, D. A., Massey, C., & Sackett, A. M. (2008). Prescribed optimism: Is it right to be wrong about the future?. Psychological Science, (19), pp. 329-331
  • Armor, D., & Sackett, A. M. (2006). Accuracy, error, and bias in predictions for real versus hypothetical events. Journal of Personality and Social Psychology, (91), pp. 583-600

Books and Chapters

Research Interests
  • Consumer Judgment and Decision-Making; Optimism; Goals; Hedonic Value of Experiences

Presentations
  • "Improving consumer performance by merely eliciting goals" North American Conference of the Association for Consumer Research, New Orleans, Louisiana, October 01, 2015
  • "Harnessing optimism: Timing effects of goal elicitation in a classroom context" OCB Research Forum, Minneapolis, Minnesota, April 01, 2015
  • "The effects of temporal distance of performance goals" Society for Personality and Social Psychology, Long Beach, California, February 01, 2015
  • "Creating value for MAAR members and their clients" Minneapolis Area Association of Realtors (MAAR) Leadership Retreat, Edina, Minnesota, November 01, 2014
  • "Do rally caps and lucky seats make bigger fans? The effects of illusions of control on sports team attachment" OCB Faculty Research Symposium, Minneapolis, Minnesota, April 01, 2014
  • "Examining the relationship between illusion of control and sports team attachment" ACR - Association for Consumer Research, Chicago, Illinois, October 01, 2013
  • "Harnessing optimism: How eliciting goals improves performance" OCB Faculty Research Symposium, Minneapolis, Minnesota, April 01, 2013
  • "Causes and consequences of brand fanaticism in spectator sports" OCB Faculty Research Symposium, Minneapolis, Minnesota, April 01, 2013
  • "Examining the relationship between illusion of control and sports fanaticism" Society for Consumer Psychology, San Antonio, TX, March 01, 2013
  • "The effects of natural time cues on hedonic evaluations - or, how sunsets ruin movies" Society for Judgment and Decision Making, Minneapolis, MN, November 01, 2012
  • "Beyond the status quo: Understanding the role of alternative reference points" Society for Judgment and Decision Making, Minneapolis, Minnesota, November 01, 2012
  • "Where did the time go?" UST Faculty Recognition Reception, Minneapolis, MN, September 01, 2012
  • "Harnessing optimism: How eliciting goals improves performance" Behavioral Decision Research in Management, Boulder, CO, June 01, 2012
  • "There's no such thing as a free lunch: Consumers perception of time opportunity costs in product giveaways" Society for Consumer Psychology Winter Conference, Atlanta, GA, February 01, 2011
  • "Goals, performance and satisfaction in marathon running" Midwest Psychological Association, Chicago, IL, May 01, 2010
  • "Goals, performance and satisfaction in marathon running" Society for Judgment and Decision Making, Boston, Massachusetts, November 01, 2009
  • "You're having fun when time flies: The hedonic consequences of subjective time progression" ACR - Association for Consumer Research, Pittsburgh, PA, October 01, 2009
  • "Hoping for the best or preparing for the worst? Regulatory focus and preferences for optimism and pessimism" Society for Personality & Social Psychology, Tampa, Florida, February 01, 2009
  • "You're having fun when time flies: The hedonic consequences of subjective time progression" Society of Personality & Social Psychology, Tampa, FL, February 01, 2009
  • "Entrepreneurial over-entry? The perceived costs (and benefits) of entrepreneurial errors" Society for Judgment and Decision Making, Chicago, Illinois, November 01, 2008
  • "You're having fun when time flies: The hedonic consequences of subjective time progression" Behavioral Decision Research in Management (BDRM),, La Jolla, CA, May 01, 2008
  • "You're having fun when time flies: The hedonic consequences of subjective time progression" Society for Personality & Social Psychology, Albuquerque, New Mexico, January 01, 2008
  • "Intuited Consequences of Prediction Biases & Their Effects on Unrealistic Optimism" Society for Judgment and Decision Making, Long Beach, California, November 01, 2007
  • "Reasoned optimism: Intuited consequences of prediction errors" Society for Judgment & Decision Making, Long Beach, CA, November 01, 2007
  • "Intuited consequences of prediction biases and their effects on unrealistic optimism'" Midwest Psychological Assoc, Chicago, IL, May 01, 2007
  • "'Reasoned Optimism: Intuited Consequences of Prediction Errors'" Midwest Psychological Assoc, Chicago, Ill, May 01, 2007
  • "Reasons for situated optimism: Intuitions about the consequences of prediction errors" Society for Personality & Social Psychology, Palm Springs, CA ., January 01, 2006
  • "Manipulating the reasons for optimism: Reversing bias by shifting consequences" Society for Personality & Social Psychology (SPSP), Palm Springs, CA, February 01, 2005
  • "Manipulating the reasons for optimism: Reversing bias by shifting consequences" Society for Personality & Social Psychology, New Orleans, LA, February 01, 2005
  • "Making the Hypothetical Seem Real: Performance Predictions for Imagined Events" Society for Personality & Social Psychology, Los Angeles, California, January 01, 2004
  • "'Making the Hypothetical Seem Real: Performance Predictions for Imagined Events'" Personality & Social Psychology, Austin, TX, January 01, 2004
  • "Accuracy, Error, & Bias in Predictions for Real vs Hypothetical Events" Society for Personality & Social Psychology, Los Angeles, California, February 01, 2003
  • "Gender Representation in Internet Advertisement" Society for Personality & Social Psychology, Nashville, Tennessee, January 01, 2000