Faculty & Research

Lorin Robinson

Distinguished Service Professor : Marketing Department
 

651-962-4098
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Academic Background

B.S., journalism, Northwestern University
B.S., sociology, Northwestern University
M.S., journalism, Northwestern University
Ph.D., speech communication, University of Minnesota


Professional Experience
  • Communication and Public Relations Management Positions, 3M Company, St. Paul, MN
Teaching Interests
  • Advertising
  • Marketing communications
  • Public relations
In Progress Academic Activities
  • “Factors Affecting Allocation of Resources to Support Marketing Communication Activity”
  • “The Impact of Paid Television Commercials on Funding National Election Campaigns.”
Publications
  • “News on Public Television,” white paper, Ford Foundation
  • “A News Council for Wisconsin,” monograph, University of Wisconsin Press