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Academic Background

B.A., psychology and philosophy, University of Minnesota
M.B.A., marketing, University of Michigan
Ph.D., marketing, University of Minnesota

Research Specialties

• Consumer and B2B buying behavior
• Sales management and sales communication
• International education and cross-cultural development

Current Research

• Cross-cultural sensitivity
• Emerging trends in the lifelong learning market

Major Works

• “A Longitudinal Study of the Impact of Study Abroad Experiences on Attitudes Towards the Environment," with T. Roffler, Journal of Environmental, Cultural, Economic, and Social Sustainability, 2006.
• “Consumer Ethics in Developing Countries within the Middle East: An Empirical Investigation of Regional Similarities and Differences,” with J. Al-Khatib, S. Vitell, and M. Rawwas, Journal of International Business, 2005.
• “Prudent Fiscal Stewardship: How to Estimate the Expected Monetary Value of an Educational Program,” with R. Sathe, International Education Journal, 2005.
• “Building a Collaborative Model of Lifelong Learning,” Journal of Lifelong Learning, Vol. 3 (2), 2003.
• “Developing an Effective Measure of Customer Profitability,” with R. Sauter, World Marketing Congress, ed. by Ajay & Samsinar, Vol. 8, pp. 549 - 555, 1997.
• “The Listening Protocol: A Model for Effective Sales Communication,” National Conference in Sales Management Proceedings, ed. by R. Good and reprinted in Readings in Sales and Sales Management, 1991.

Current Editorial Board Appointments

• Industrial Marketing Management
• Journal of Marketing Theory and Practice

Current Community Relationships

• Member, Association for Consumer Research
• Member, Academy of Marketing Sciences
• Member, American Marketing Association