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Academic Background

B.A., media studies and Asian studies, State University of New York-Purchase College
M.B.A., marketing, University of Tennessee-Knoxville
Ph.D., marketing, University of Tennessee-Knoxville

Research Specialties

• New technology products
• Consumer culture
•  New product development
• Corporate social responsibility
• Grounded theory/ethnography methodologies

Current Research

• Consumer interaction with mobile technology products
• Consumers with restricted choice
• Co-creation and consumer participation
• Salesperson entrepreneurship & deviancy

Major Works

• “What They Can Do versus How Much They Care:  Assessing Corporate Communication Strategies on Fortune 500 Websites,” with Sora Kim, Journal of Communication Management, forthcoming 2010.
• "Driving and Surviving: A Cross-Cultural Investigation of Truck Drivers’ Consumption-Related Experiences in the United States and Vietnam,” Society for Marketing Advances Annual Conference, 2008.
• "A Phenomenological Inquiry into the Essence of the Technologically Extended Self,” Academy of Marketing Science World Congress, 2007.

 Significant Scholarly Honors

• Finalist, American Marketing Association TechSIG “Most Promising Dissertation,” AMA Summer Educator’s Conference 2008.
• Graduate Teaching Award, Sampson Enterprises, 2007.
• Graduate Teaching Award, American Marketing Association-Knoxville, 2006.