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Academic Background

B.S., economics, Spring Hill College
M.B.A., University of Miami
Ph.D., marketing, Duke University

Research Specialties

• Advertising effectiveness
• Consumer and managerial decision-making
• Marketing strategy

Current Research

• Transformational advertising

Major Works

• “Rethinking Television Audience Measures: An Exploration into the Construct of Audience Connectedness,” with C. Russell, Marketing Letters, 1999.
• “Differential Versus Unit Weighting of Violations, and the Role of Probability, in Image Theory’s Compatibility Test,” with L.R. Beach, S.E. Heckler, G. Naylor and T. Marble, Organizational Behavior and Human Decision Processes, Vol. 65 (2), pp. 77-82, February 1996.
• “Organizational Climate and Decision Framing: An Integrated Approach to Analyzing Industrial Buying Decisions,” with W. Qualls, Journal of Marketing Research, May 1989.
• “The Framing of Buying Decisions.” The Journal of Consumer Research, Vol. 14, pp. 301-315, December 1987.
• “Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis,” with J. Huber and J. Payne, Journal of Consumer Research, Vol. 9, pp. 90-98, June 1982.

Significant Scholarly Honors

• Robert Ferber award, The Journal of Consumer Research, 1987
• Enterprising educator, The National Foundation for Teaching Entrepreneurship, 2000
• Best long-term contribution (ten years or older), The Journal of Consumer Research, 2002

Board Memberships

• Board of Trustees, Spring Hill College
• Board of Directors, AACSB International
• Board of Directors, Junior Achievement of the Upper Midwest
• Board of Directors, Minnesota BioBusiness Alliance
• Board of Directors, National Black MBA Foundation
• Minneapolis Downtown Council