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Academic Background

B.S., mathematics, Northland College
M.B.A., Fordham University
Ph.D., marketing, University of Michigan

Research Specialties

• Branding
• Marketing ethics
• Marketing of services
• Product positioning
  

Current Research

• "Big Box" retailers
• Retail shopping patterns

Major Works

• Lundsten, L., M. Daugherty, J. Shovein, M. Sullivan, H. Beckmann and D. Vang, "Why Don’t We Just Ask Them--Do Finance Practitioners Read Academic Research?" Humanomics, forthcoming.
• Brennan, David P. and Lorman L. Lundsten, "Walmart vs. Festival Foods--David and Goliath?," Journal of Real Estate Practice and Education 15:1 (2012): 43-54.
• Brennan, David. P. and L. L. Lundsten, "PetSmart:  A Retail Repositioning," Journal of the Academy of Business Education (revise and resubmit).
• Brennan, David. P. and L. L. Lundsten, "Walmart vs. Festival Foods: A Proposed Walmart Supercenter Forces a Store Manager to Assess His Alternatives," Journal of Real Estate Practice & Education 15:1 (2012): 43-54.
• Jithendranathan, T., N. A. Kravchenko, S. A. Kuznetsova, A. Yusupova, L. L. Lundsten and A. Shemyakin, "A Comparative Study of Regional Innovative Entrepreneurship in Russia and the United States," Journal of Small Business Management (forthcoming).
• Jaiswal-Dale, Ameeta and L. L. Lundsten, "Assessment of Classroom Learning: The Alphabet Soup of the Financial Markets – CDO, CDS, SIV, SPE, Ratings and Others," Journal of the Academy of Business Education 11 (2010): 126-135.
• Lundsten, Lorman L. and D. Brennan, "An Assessment of Wal-Mart's Global Expansion Strategy in Light of its Domestic Strategy," European Retail Research 23 (2009): 125-151.
• Lundsten, Lorman. L., J. M. Raffield and F. Coglitore, "Alternate Work Arrangements and Career Progression in Public Accounting," Journal of Business Disciplines (2008).
• Lundsten, Lorman. L. and A. Shemyakin, "An Early Estimation of the Probability of Success of a Business-to-Business Telemarketing Relationship," Review of Business Research (2006).
• Lundsten, Lorman. L. and D. Brennan, "A Strategy for Coping with Suppressed Values in Retail Census Data," International Journal of Business Research 2:1 (2005): 89-100.
• Power, S. J. and L. L. Lundsten, "Managerial and Other White Collar Employees' Perception of Ethical Issues in Their Workplace," Journal Of Business Ethics 60:2 (2005): 185-193.
• Lundsten, Lorman L. and D. Brennan, "Impacts of Large Discount Stores on Small Towns: Reasons for Shopping and Retailer Strategies," International Journal of Retail and Distribution Management 28:4/5 (2000): 155-161.
• Lundsten, Lorman L., D. Brennan, J. Militello and V. Meyer, "Improving and Maintaining Sustainable, Healthy Communities," Blandin Foundation, 1997.
• Lundsten, Lorman. L., A. Apel, and J. Militello, "Compliance Efforts in Small, Medium and Large Organizations," United States Department of Justice, 1996.

Significant Scholarly Honors

• General Electric fellowship in marketing economics, 1973-1974