Opus College of Business

Lorman Lundsten

Professor and Department Chair : Marketing Department
 

1-651-962-5081
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Academic Background

B.S., mathematics, Northland College
M.B.A., Fordham University
Ph.D., marketing, University of Michigan

Research Specialties
  • Branding
  • Marketing ethics
  • Marketing of services
  • Product positioning
Current Research
  • “Big Box” retailers
  • Retail shopping patterns
Major Works
  • “Impacts of Large Discount Stores on Small Towns: Reasons for Shopping and Retailer Strategies,” with D. Brennan. International Journal of Retail and Distribution Management, Vol. 28 (4 & 5), pp. 155-161, 2000.
  • “Improving and Maintaining Sustainable, Healthy Communities,” with D. Brennan, J. Militello and V. Meyer, Blandin Foundation, 1997.
  • “Compliance Efforts in Small, Medium and Large Organizations,” with A. Apel and J. Militello, United States Department of Justice, 1996.
Significant Scholarly Honors
  • General Electric fellowship in marketing economics, 1973-1974