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Academic Background

B.S., mathematics, Northland College
M.B.A., Fordham University
Ph.D., marketing, University of Michigan

Research Specialties

• Branding
• Marketing ethics
• Marketing of services
• Product positioning

Current Research

• “Big Box” retailers
• Retail shopping patterns

Major Works

• "An assessment of Wal-Mart's Global Expansion Strategy in Light of its Domestic Strategy," with D. Brennan, European Retail Research, Vol. 23, pp.126-151, April 2009.
• “Assessment of classroom learning: The alphabet soup of the financial markets – CDO, CDS, SIV, SPE, ratings and others,” with A. Jaiswal-Dale, forthcoming.  
• “Impacts of Large Discount Stores on Small Towns: Reasons for Shopping and Retailer Strategies,” with D. Brennan. International Journal of Retail and Distribution Management, Vol. 28 (4 & 5), pp. 155-161, 2000.
• “Improving and Maintaining Sustainable, Healthy Communities,” with D. Brennan, J. Militello and V. Meyer, Blandin Foundation, 1997.
• “Compliance Efforts in Small, Medium and Large Organizations,” with A. Apel and J. Militello, United States Department of Justice, 1996.

Significant Scholarly Honors

• General Electric fellowship in marketing economics, 1973-1974