Opus College of Business

Yusen Liu

Associate Professor : Marketing Department
 

1-651-962-5078
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Academic Background

B.S., Beijing University of International Business and Economics
M.B.A., Florida State University
Ph.D., Florida State University

Research Specialties
  • International Trade
  • Foreign Direct Investment
  • International Marketing
  • Economic Reform/Development
  • International Pricing/Distrbution
  • Ethics in Marketing/ International Marketing
Current Research
  • U.S. Trade Deficit & Its Impact
  • U.S.-China Trade Development and Issues
  • China’s Economic Reform and Development
  • Foreign Direct Investment In China
Major Works
  • "The Development of the Greater China Market," Business Research Yearbook, 2004.
  • "The Emerging China Market," Business Research Yearbook, 2003.
  • "U.S. Trade Deficit: Miracle or Bubble?" Business Research Yearbook, 2002.
  • "Anatomy of U.S.-China Trade and Trade Deficit," Business Research Yearbook, 2001
  • "Does It Pay to Export: A Comparison between the Largest U.S. Exporters and Non-Exporters," Business Science: Theory and Practice.
Significant Scholarly Honors
  • Scholarship, Florida State University, 1980-82
  • Fellowship, Florida State University, 1986-89