Faculty & Research

Leigh Lawton

Professor : Operations and Supply Chain Management Department

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Leigh Lawton has been a faculty member at St. Thomas for more than 30 years. He has served as the department chair of both the Marketing Department and the Operations and Supply Chain Management Department, where he has taught statistics, marketing and marketing research.

Lawton has extensive experience in designing and conducting marketing research studies for organizations ranging from Fortune 100 companies to small, private firms. While the consulting engagements have covered numerous areas, much of the work has involved survey research.

His research interests focus on the educational outcomes of business simulations (he is co-developer and author of Maven: A Marketing Simulation, and has authored a multitude of articles on the subject) and the educational value of study abroad programs.


Academic Background

B.S., accounting, Valparaiso University
Ph.D., marketing, University of Wisconsin

Research Specialties

  • Business ethics
  • Statistical analysis
  • Survey research and marketing research

Major Works

Significant Scholarly Honors

  • Most Influential Writing Award, Association for Business Simulation and Experiential Learning, 1994
  • "Best Paper" Award, American Marketing Association Educators' Conference, August 1990, "Men and Women in the Industrial Salesforce: A Longitudinal Perspective," with E. Kennedy