Professor : Operations and Supply Chain Management Department
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Leigh Lawton has been a faculty member at St. Thomas for more than 30 years. He has served as the department chair of both the Marketing Department and the Operations and Supply Chain Management Department, where he has taught statistics, marketing and marketing research.
Lawton has extensive experience in designing and conducting marketing research studies for organizations ranging from Fortune 100 companies to small, private firms. While the consulting engagements have covered numerous areas, much of the work has involved survey research.
His research interests focus on the educational outcomes of business simulations (he is co-developer and author of Maven: A Marketing Simulation, and has authored a multitude of articles on the subject) and the educational value of study abroad programs.more
B.S., accounting, Valparaiso University
Ph.D., marketing, University of Wisconsin
- Business ethics
- Statistical analysis
- Survey research and marketing research
- Anderson, Philip H., John A. Kaliski, and Leigh Lawton, "Maven: A Marketing Simulation," Copyright 2012.
- Anderson, Philip H. and Leigh Lawton, "Intercultural Development: Study Abroad vs. On-campus Study," Frontiers: The Interdisciplinary Journal of Study Abroad XXI (January, 2012).
- Anderson, Philip H. and Leigh Lawton, "Business Simulations & Cognitive Learning: Developments, Desires, and Future Directions," Simulation & Gaming 40:1 (2009): 193-216.
- Anderson, Philip H., Leigh Lawton, Richard Rexeisen and Ann Hubbard, "Study Abroad and Intercultural Development: A Longitudinal Study," Frontiers: the Interdisciplinary Journal of Study Abroad XVII (2008).
- Anderson, Philip H., Leigh Lawton, Richard Rexeisen and Ann Hubbard, "Short-term Study Abroad and Intercultural Sensitivity: A Pilot Study," International Journal of Intercultural Relations 34:4 (2006): 457-469.
Significant Scholarly Honors
- Most Influential Writing Award, Association for Business Simulation and Experiential Learning, 1994
- "Best Paper" Award, American Marketing Association Educators' Conference, August 1990, "Men and Women in the Industrial Salesforce: A Longitudinal Perspective," with E. Kennedy