Faculty & Research

Clinton D. Lanier, Jr.

Assistant Professor : Marketing Department
 

651-962-5887
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Academic Background

B.A., philosophy and sociology, Loyola University New Orleans
M.A., philosophy, Texas A&M University
M.B.A., marketing, Texas A&M University
Ph.D., marketing, University of Nebraska-Lincoln

Research Specialties
  • Experiential marketing
  • Consumer imagination
  • Consumer culture
  • Consumer privacy
  • Marketing ethics 
 
Current Research
  • Experiential marketing
  • Co-creation and consumer participation 
  • Consumer privacy
 
Major Works
  • Lanier, Jr., Clinton D., C. Scott Rader, and Aubrey R. Fowler, III, “Anthropomorphism, Marketing Relationships, and Consumption Worth in the Toy Story Trilogy,” Journal of Marketing Management, (forthcoming).
  • Lanier, Jr., Clinton D. and Aubrey R. Fowler, III, “Digital Fandom: Mediation, Remediation, and Demediation of Fan Practices,” in The Routledge Companion to Digital Consumption, edited by Russell W. Belk and Rosa Llamas, London: Routledge, (forthcoming).
  • Lanier, Jr., Clinton D. and R. D. Hampton, "Experiential Marketing: Understanding the Logic of Memorable Customer Experiences." In Memorable Customer Experiences, edited by Adam Lindgreen, Joëlle Vanhamme and Michael Beverland. Aldershot: Gower, 2009.
  • Lanier, Jr., Clinton D. and A. Saini, "Understanding Consumer Privacy: A Review and New Directions," Academy of Marketing Science Review 12:2 (2008): 1-45. 
  • Lanier, Jr., Clinton D. and H. J. Schau, "Culture and Co-Creation: Exploring Consumers’ Inspirations and Aspirations for Writing and Posting On-Line Fan Fiction." Research in Consumer Behavior: Consumer Culture Theory, Vol. 11, edited by Russell W. Belk and John F. Sherry, Jr., 321-342. Oxford: Elsevier, 2007.
 
Significant Scholarly Honors
  • College of Business Administration Graduate Research Award, UNL, 2007-2008
  • Fling Fellowship, University of Nebraska–Lincoln, 2007-2008
  • Marketing Department Award for Excellence in Research by a Graduate Student, University of Nebraska-Lincoln, 2006-2007
  • Best Paper Award: Public Policy and Ethical Issues Track, Summer Educators’ Conference Proceedings, AMA, 2005
  • Marketing Department Award for Excellence in Teaching by a Graduate Student, University of Nebraska–Lincoln, 2004-2005