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Academic Background

B.A., philosophy and sociology, Loyola University New Orleans
M.A., philosophy, Texas A&M University
M.B.A., marketing, Texas A&M University
Ph.D., marketing, University of Nebraska-Lincoln

Research Specialties

• Experiential marketing
• Consumer imagination
• Consumer culture
• Consumer privacy
• Marketing ethics 

Current Research

• Experiential marketing
• Co-creation and consumer participation 
• Consumer privacy

Major Works

• “Experiential Marketing: Understanding the Logic of Memorable Customer Experiences,” with R. D. Hampton, in Memorable Customer Experiences, Adam Lindgreen, Joëlle Vanhamme and Michael Beverland (eds.), Aldershot, Gower, forthcoming 2009.
• “Understanding Consumer Privacy: A Review and New Directions,” with A. Saini, Academy of Marketing Science Review, 12 (2): 1-45, 2008. 
• “Culture and Co-Creation: Exploring Consumers’ Inspirations and Aspirations for Writing and Posting On-Line Fan Fiction,” with H. J. Schau in Research in Consumer Behavior: Consumer Culture Theory, Vol. 11, Russell W. Belk and John F. Sherry, Jr. (eds.), Oxford: Elsevier, 321-342, 2007.

 Significant Scholarly Honors

• College of Business Administration Graduate Research Award, UNL, 2007-2008
• Fling Fellowship, University of Nebraska–Lincoln, 2007-2008
• Marketing Department Award for Excellence in Research by a Graduate Student, University of Nebraska-Lincoln, 2006-2007
• Best Paper Award: Public Policy and Ethical Issues Track, Summer Educators’ Conference Proceedings, AMA, 2005
• Marketing Department Award for Excellence in Teaching by a Graduate Student, University of Nebraska–Lincoln, 2004-2005