Academic Departments

Glenn Karwoski

Adjunct Faculty : Marketing Department
 

Glenn Karwoski has been an adjunct instructor at the graduate and undergraduate level at St. Thomas for 17 years, teaching courses in creative process/innovation and communications.

As the managing director of a large communications agency, Karwoski has extensive experience working with clients such as Target Corporation, General Mills, 3M and Pfizer, as well as small to mid-size companies. His specific interests and areas of expertise are related to innovation in business, creativity, advertising, public relations and marketing strategy. His work has been recognized on a national level by a wide variety of public relations and advertising awards, and his work on a public service project for CBS affiliates WCCO Television and WCCO Radio won Emmy and Peabody awards for public service campaigns.

Karwoski has written a book on public relations, CPR for Business, published by MSP Communications in 1999, and he writes a weekly blog on innovation for Twin Cities Business Monthly magazine. Often quoted in local and national media in regard to innovation and marketing, he most recently had an article on innovation published in Health Progress magazine. Karwoski is a frequent speaker on the subject of innovation and has addressed numerous chapters of the American Marketing Association, including Silicon Valley, as well as professional training and development organizations.

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Academic Background

B.A, government, Franklin and Marshall College
M.A., communicating arts, University of Wisconsin, Superior
Ed.D. candidate, organization development, University of St. Thomas


Research Interests

  • Innovation in business
  • Creating organization cultures to support innovation
  • Reputation Management 


Current Research

  • Innovation on the individual, team and organization level
  • Fostering innovation in the workplace 


Major Works

  • "Brainstorm: Employees Can Help You Innovate," Journal of Catholic Health Association of the United States (July/August, 2011): 40-45.
  • CPR for Business: Creating Powerful Reputation. Minneapolis: MSP Communications, 1999. 


Conference Presentations

  • "Creating Cultures to Support Innovation." Paper presented at the annual meeting for the American Marketing Association, Des Moines, Iowa, February, 2012.
  • "Innovation for Non-Profit Organizations." Paper presented at the Minnesota Council of Nonprofits, St. Paul, Minnesota, December, 2011.
  • "Creating Cultures to Support Innovation." Paper presented at the annual meeting for the American Marketing Association, Lincoln, Nebraska, June, 2011.
    "Innovation in Communication." Paper presented at the International Association of Business Communicators, Minneapolis, Minnesota, May, 2011.
  • "Creating Cultures to Support Innovation." Paper presented at the American Marketing Association meeting, Eugene, Oregon, April, 2011.
  • "Creating Cultures to Support Innovation." Paper presented at the American Marketing Association, Albuquerque, New Mexico, February, 2011
  • "Creating Cultures to Support Innovation." Paper presented at the American Marketing Association meeting, Albany, New York, January, 2011.
  • "How to be More Innovative." Paper presented at the Women in Communication conference, College of St. Catherine, St. Paul, Minnesota, November, 2010.
  • "Creating Cultures to Support Innovation." Paper presented at the American Marketing Association meeting, Minneapolis, Minnesota, October 2010.
  • "Innovation." Paper presented at the University of Memphis, FedEx Innovation Center, Memphis, Tennessee, March, 2009.