Faculty & Research

Kevin Johnson

Assistant Professor
: Management Department

Before joining the Opus College of Business, Kevin L. Johnson taught management and entrepreneurship at the Baylor University Hankamer School of Business in Texas. He teaches both graduate and undergraduate courses. His basic teaching philosophy is that education should change one’s behavior. As a teacher, Johnson seeks to respectfully and professionally engage students in a productive, interactive and challenging learning environment. He uses a variety of pedagogical methods, including business simulations with situations ranging from ethical issues to corporate decision-making. Overall, he prepares undergraduates to begin corporate careers, while his goal for graduate students is to challenge and refine their business understanding in order to enhance their careers and make them better leaders.

Johnson’s research interests include corporate entrepreneurship, business strategy, and new venture innovation. Specifically, his research focuses on the design and performance of internal corporate ventures and the efforts of established business executives to internally develop new businesses through the pursuit of markets, technologies, products or services that are relatively new to the company. 

He has been interviewed on KWBU National Public Radio as well as by local newspapers for his research. In addition to co-authoring two book chapters in the Handbook of Entrepreneurial Dynamics: The Process of Business Creation by Sage Publications, Johnson has published in the Journal of Small Business and Entrepreneurship, the Journal of Small Business Management and the New England Journal of Entrepreneurship. 

Johnson is certified in the Fundamentals of Engineering, a recipient of a GE Fund Future Faculty Fellowship and Consortium of Graduate Management Fellowship, a member of Beta Gamma Sigma and is profiled in Who’s Who in America® and the Chancellor’s List®, which honors achievement for both students and teachers. He was nominated for the Sauvain/Panschar Undergraduate Teaching Award in 2004; and, as a member of the Academy of Management, has received recognition for valuable contributions to the outstanding reviewing committee.

Combined with his experience as a former business development specialist, Johnson has provided consulting services to startups since 2005 and been a member of the Round Table Group (a consortia of consulting experts) since 2009. He currently serves as an editorial board member of the Journal of Business Theory and Practice (JBTP).


Academic Background

B.A., engineering sciences, Dartmouth College
M.B.A., Indiana University, Kelley School of Business
Ph.D., strategic management & entrepreneurship, Indiana University, Kelley School of Business

Research Specialties

  • Corporate entrepreneurship / internal corporate ventures
  • New venture creation strategies
  • Business development and innovation

Current Research

  • The Value Proposition of the Internal Corporate Venture
  • New venture technological capabilities, geographic regions, and the establishment of alliances with high status partners
  • Understanding the x-Factor in Internal Corporate Venture Performance (Working Title)
  • A congruency model of effectiveness and efficiency: Exploring generic competitive strategies and strategic types (Working Title) 

Major Works

  • "The Role of Structural and Planning Autonomy in the Performance of Internal Corporate Ventures," Journal of Small Business Management 50:3 (2012): 469-497.
  • Johnson, K.L. and C. Wu “Creating Entrepreneurial Opportunities as a Means to Maintain Entrepreneurial Talent in Corporations," Journal Small Business and Entrepreneurship 25:3 (2012).
  • Johnson, Kevin L., W. M. Danis and M. J. Dollinger, "Are You an Innovator or Adaptor? The Impact of Cognitive Propensity on Venture Expectations and Outcomes," New England Journal of Entrepreneurship 11:2 (2008): 29-45.
  • Johnson, Kevin L., J. C. Rode, M. L. Arthuad-Day and J.P. Near, "Job and Life Satisfaction." In Handbook of  Entrepreneurial Dynamics: The Process of Business Creation, chapter 14. Boulder, CO: SAGE, 2004.
  • Johnson, Kevin L., W. M. Danis and M. J. Dollinger, "Decision-Making (Innovator/Adaptor) Style." In Handbook of Entrepreneurial Dynamics: The Process of Business Creation, chapter 15. Boulder, CO: SAGE, 2004.

Significant Scholarly Honors

  • Finalist for the Julie Hays Teaching Award, 2013
  • Nominated for the Susan E. Heckler Research Excellence Award, 2013
  • Member Beta Gamma Sigma: The international honor society for business excellence
  • Research Based Radio Interviews on NPR in 2006:
         KWBU Radio (NPR), “Corporate Entrepreneurship”
         KWBU Radio (NPR), “The X-Factor”
  •  Graduate Management Consortium Fellow
  •  Honored in The Chancellor’s List®
  •  GE Fund Future Faculty Fellowship Recipient
  •  Profiled in Who’s Who in America®
  •  Nominated for the Sauvain/Panschar Undergraduate Teaching Award in 2004
  •  Reviewer Award:  Received 2003 recognition for valuable contributions to the outstanding reviewing committee of the Academy of Management - Entrepreneurship Division
  •  Ph.D. Project Management Doctoral Student Association Recipient (from 2000 - 2005)