Faculty & Research

Kathy Jenson

Adjunct Faculty : Marketing Department

Kathy Jenson focuses on marketing issues related to overall corporate improvement efforts. Through her continued involvement as a member of the board of examiners for the Baldrige Performance Excellence Program for the past 16 years, she works with both undergraduate and graduate students and organizations in all sectors to ensure a customer focus in the strategic planning and operation of organizations. Jenson has been a member of the writing team of multiple case studies for the Baldrige Program, with a focus on the customer segment of the program criteria.


Academic Background

B.S., mathematics, North Dakota State University
M.B.A., University of St. Thomas

Teaching Specialities

  • Baldrige performance excellence
  • Strategic marketing
  • Account management
  • Product planning
  • Change management 

Career Highlights

  • Executive management positions in strategic planning, marketing, account management and business development in multiple technology-based Fortune 500 companies as well as start-up organizations
  • Member of the Board of Examiners, Team Leader Baldrige Performance Excellence Program, NIST/US Dept of Commerce
  • Consultant in change management/performance excellence (for-profit & nonprofit organizations) 


  •  Baldrige Performance Excellence Program case studies:
       Tillingate Living (healthcare 2012)
       Share Foods (nonprofit) 2007
       Sandy Hill School District (education) 2004

Invited Presentations

  • Understanding and Incorporating  the Voice of the Customer in Strategic Management - Puerto Rico Small Business Development and Technology Center, March 20 and 25, 2011
  • Understanding Performance Excellence, US Dept of Veterans Affairs, 2005, 2006
  • Understanding the Voice of the Customer, American Society of Quality, National Auditors Conference 2002
  • Customer/Market Focus, Baldrige Performance Excellence Program Conferences, 2001, 2002
  • Minnesota Association of State Educators 2003

Board Appointments

  • Board of Examiners, US Dept of Commerce/National Institute of Standards, Baldrige Performance Excellence Program 1996 through 2013
  • US Dept of Veterans Affairs Carey Award Judge 2004-2006