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Academic Background

B.A.,Business & Economics, Macalester College
M.Sc. Applied Mathematics, Naval Postgraduate School
M.S. Business Administration University of California at Berkeley
Ph.D.,Business Administration (Marketing) University of California at Berkeley

Research Specialties

• Consumer behavior
• Decision-making
• Fairness
• Non financial aspects of financial transactions
• Overconfidence

Current Research

• Consumer perception of price and promotion fairness
• Effects of task difficulty on self-confidence
• Social aspects of labor markets

Major Works

• “Effort for Payment: A Tale of Two Markets,” with D. Ariely, Psychological Science, Vol. 15 (11), pp. 787-793, 2004.
• “Auction Fever: The Effect of Opponents and Quasi-Endowment on Product Variations,” with D. Ariely and Y. Orhun, Journal of Interactive Marketing, Vol. 18 (4), pp. 7-21, 2004.
• “I Was Pleased a Moment Ago: How Pleasure Varies with Background and Foreground Reference Points,” with A. Schwartz, B. Mellers and S. Tishcenko, Motivation and Emotion, Vol. 28 (1), pp. 65-83, 2004.

Significant Scholarly Honors

• Sheth fellow, American Marketing Association, 2004
• Henry K. Hayase award, U.C. Berkeley 2003
• Frank G. Drum fellowship, U.C. Berkeley2000-2001