Associate Professor and Chair : Marketing Department
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B.A., business & economics, Macalester College
M.Sc., applied mathematics, Naval Postgraduate School
M.S., business administration, University of California at Berkeley
Ph.D., business administration (marketing), University of California at Berkeley
- Consumer behavior
- Behavioral economics
- Survey methodology
- Effect of survey task structure on respondent scale usage
- Behavioral aspects of stock market volatility
- Social aspects of labor markets
- Sailors, John and J. Heyman, "Compound Anchors and Their Subsequent Effect on Judgments," American Behavioral Scientist 55:8 (2011): 1035-1051.
- Heyman, James and J. Sailors, "Peer Assessment of Class Participation: Applying Peer Nomination to Overcome Rating Inflation," Assessment & Evaluation in Higher Education (2010).
- Heyman, James and B. Mellers, "Perceptions of Fair Pricing." In Handbook of Consumer Psychology, edited by C. Haugtvedt, F. Kardes and P. Herr. 2008.
- Heyman, James and D. Ariely, "Effort for Payment: A Tale of Two Markets." In Recent Developments in Behavioral Economics, edited by S. Maital. 2007.
- Heyman, James and D. Ariely, "Effort for Payment: A Tale of Two Markets," Psychological Science 15:11 (2004): 787-793.
- Heyman, James, D. Ariely and Y. Orhun, "Auction Fever: The Effect of Opponents and Quasi-Endowment on Product Variations," Journal of Interactive Marketing 18:4 (2004): 7-21.
- Heyman, James, A. Schwartz, B. Mellers and S. Tishcenko, "I Was Pleased a Moment Ago: How Pleasure Varies with Background and Foreground Reference Points," Motivation and Emotion 28:1 (2004): 65-83.
Significant Scholarly Honors
- Sheth Fellow, American Marketing Association, 2004
- Henry K. Hayase award, U.C. Berkeley 2003
- Frank G. Drum fellowship, U.C. Berkeley2000-2001