Opus College of Business

James Heyman

Assistant Professor : Marketing Department
 

1-651-962-4313
Send an email

Academic Background

B.A.,Business & Economics, Macalester College
M.Sc. Applied Mathematics, Naval Postgraduate School
M.S. Business Administration University of California at Berkeley
Ph.D.,Business Administration (Marketing) University of California at Berkeley

Research Specialties
  • Consumer behavior
  • Decision-making
  • Fairness
  • Non financial aspects of financial transactions
  • Overconfidence
Current Research
  • Consumer perception of price and promotion fairness
  • Effects of task difficulty on self-confidence
  • Social aspects of labor markets
Major Works
  • “Effort for Payment: A Tale of Two Markets,” with D. Ariely, Psychological Science, Vol. 15 (11), pp. 787-793, 2004.
  • “Auction Fever: The Effect of Opponents and Quasi-Endowment on Product Variations,” with D. Ariely and Y. Orhun, Journal of Interactive Marketing, Vol. 18 (4), pp. 7-21, 2004.
  • “I Was Pleased a Moment Ago: How Pleasure Varies with Background and Foreground Reference Points,” with A. Schwartz, B. Mellers and S. Tishcenko, Motivation and Emotion, Vol. 28 (1), pp. 65-83, 2004.
Significant Scholarly Honors
  • Sheth fellow, American Marketing Association, 2004
  • Henry K. Hayase award, U.C. Berkeley 2003
  • Frank G. Drum fellowship, U.C. Berkeley2000-2001