Faculty & Research

James Heyman

Associate Professor and Department Chair : Marketing Department

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James Heyman joined the faculty in 2005. He teaches in both the undergraduate and MBA programs. Heyman's general research analyzes how individuals make judgements when they only have a small amount of information.

His current focus is on combining algorithmic complexity and information theory to develop a cost/benefit measure for different forms of survey methods. He has published articles in Psychological Science, Journal of Interactive Marketing, American Behavioral Scientist, Journal of Marketing Communications, Motivation and Emotion, and Assessment & Evaluation in Higher Education. His papers have also been published in the Handbook of Consumer Psychology and Recent Developments in Behavioral Economics.

Heyman has been an ad hoc reviewer for Association for Consumer Research, British Journal of Social Psychology, Econometrica, International Economic Review, Journal of Applied Social Psychology, Journal of Experimental Social Psychology, Journal of Interactive Marketing, Marketing Science, and Managerial and Decision Economics.

He received his B.A. in economics and his M.Sc. in applied mathematics from the Naval Postgraduate School, and his Ph.D. in marketing from the University of California-Berkeley.


Academic Background

B.A., business & economics, Macalester College
M.Sc., applied mathematics, Naval Postgraduate School
M.S., business administration, University of California at Berkeley
Ph.D., business administration (marketing), University of California at Berkeley

Research Specialties

  • Consumer behavior
  • Decision-making
  • Behavioral economics
  • Survey methodology

Current Research

  • Effect of survey task structure on respondent scale usage 
  • Behavioral aspects of stock market volatility
  • Social aspects of labor markets

Major Works

Significant Scholarly Honors

  • Sheth Fellow, American Marketing Association, 2004
  • Henry K. Hayase award, U.C. Berkeley 2003
  • Frank G. Drum fellowship, U.C. Berkeley2000-2001