Susan Heckler
Distinguished Endowed Chair in Marketing : Marketing Department
1-651-962-4229
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Academic Background
B.A., chemistry, University of Minnesota
M.B.A., University of Minnesota
Ph.D., business administration, University of Minnesota
Research Specialties
- Consumer behavior
- Marketing communication
- Marketing research
- Services and non-profit marketing
- Strategic marketing
Major Works
- “People and ‘Their’ Television Shows: An Overview of Television Connectedness,” with C.A. Russell and A.T. Norman, Blurring the Lines: The Psychology of Entertainment Media, ed. by L.J. Shurum, 2003.
- “Changes in Logo Designs: Chasing the Elusive Butterfly Curve,” with R.W. Pimentel, Visual Perception, ed. by R. Batra and L. Scott.
- “The Effects of Brand Name Suggestiveness on Advertising Recall.” Journal of Marketing, Vol. 62 (1), pp. 48-57, 1998. “Pre-attentive Processing: The Effects of Unattended Information on Consideration Sets,” with S. Shapiro and D. J. MacInnis.
- Journal of Consumer Research, Vol. 24, pp. 94-104, June 1997. “On the Validity of the SOP Scale,” with R.L. Childers and M. J. Houston, Journal of Mental Imagery, Vol. 17 (3&4), pp. 119-132, 1993.
- “The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What is Incongruency?” with T. L. Childers. Journal of Consumer Research, Vol. 18, pp. 475-492, March 1992.
