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Academic Background

B.S., marketing, University of Missouri-Columbia
M.A., advertising, University of Missouri-Columbia
Ph.D., advertising, University of Texas at Austin

Research Specialties

• Urban & multicultural marketing communications
• Intersection of popular culture and branding 
• Marketplace diversity
• Covert marketing

Current Research

• Branding within popular music
• Multicultural marketing communications
• Ethics & target marketing

 Significant Scholarly Honors

• American Marketing Association Foundation Valuing Diversity Award,  2007
• Morris Hite/Tracey Locke Presidential Scholarship, University of Texas at Austin, 2006-2007
• Witherspoon Research Award, Annette Strauss Institute, Summer 2006
• Ford Foundation Predoctoral Fellowship, Honorable Mention, 2005