Faculty & Research

Christine M. Bennett

Assistant Professor : Marketing Department

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Christine M. Bennett received her Ph. D. in business administration with a concentration in marketing from the University of Minnesota Carlson School of Management; M.S. in marketing from the Baruch College/CUNY Zicklin School of Business; and B.A. in economics and psychology from the University of Rochester. Bennett joined the faculty of the Marketing Department in 2008.

Her research examines the impact of social influence and social comparison processes on consumer psychology. A recent publication, “Corporate sponsorships may hurt nonprofits: Understanding their effects on charitable giving,” with H. Kim and B. Loken examines the potential negative effects large donors may have on an individual’s donation decisions. This work is forthcoming in the Journal of Consumer Psychology. Bennett is a recipient of Association for Consumer Research Transformative Consumer Research Grant in 2010, the Opus College of Business Center for Nonprofit Management Research Award in 2010 and was an AMA-Sheth Doctoral Consortium Fellow, University of Missouri-Columbia, in 2008.

Prior to academia, Bennett worked in the financial services sector for the First Chicago Trust Company of New York and the Bank of New York, and later worked in the music industry for the American Society of Composers, Authors and Publishers.


Academic Background

B.A., economics and psychology, University of Rochester
M.S., marketing, Baruch College/City University of New York
Ph.D., business administration (marketing concentration), University of Minnesota

Research Specialties

  • Branding
  • Cultural stereotypes and consumer behavior
  • Nonprofit marketing
  • Luxury consumption

Current Research

  • Consumers’ reactions to accented speech in marketing contexts
  • Impact of corporate sponsorship on nonprofits’ fundraising efforts
  • Luck, fate and consumer decision making
  • Concealing luxury consumption

Significant Scholarly Honors

  • AMA-Sheth Doctoral Consortium Fellow, University of Missouri-Columbia, 2008
  • Carlson School of Management McNamara Fellowship, 2007
  • Roland A. Vaile Graduate Fellowship in Marketing, 2007
  • American Marketing Association Foundation Valuing Diversity Award, 2006
  • 3M / National Black MBA Association Twin Cities Chapter Ph.D. Scholarship, 2006
  • CIBER Doctoral Internationalization Consortium in Marketing Fellow, UT Austin, 2006
  • Beta Gamma Sigma, 2002