Professor of Marketing; Co-director of the Institute for Retailing Excellence : Marketing Department
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B.S., social sciences, Minnesota State University, Mankato
MS, geography, Minnesota State University, Mankato
Ph.D., geography, Kent State University
- Discount retailing
- Wal-Mart, including its global strategy
- Marketing research
- Retail industry structure
- Shopping behavior
- Shopping centers, especially the Mall of America
- Case studies on Wal-mart and PetSmart
- Holiday spending
- Retail sales data
- Retail shopping behavior
- Shopping behavior relative to malls
- Walmart's global expansion strategy
- Brennan, David P. and Lorman L. Lundsten, "Walmart vs. Festival Foods--David and Goliath?," Journal of Real Estate Practice and Education 15:1 (2012): 43-54.
Brennan, D. and L. Lundsten, "An Assessment of Wal-Marts' Global Expansion Strategy in Light of its Domestic Strategy," European Retail Research 23 (2009): 125-151.
"Best Buy: Connecting with Customers through Customer Centricity," case, teaching note and video case, for Roger A. Kerin et al, Marketing, 9th ed. pp. 139-141, 2008.
"Mall of America: Shopping and a Whole Lot More," revised case, teaching note and video case for Roger A. Kerin et al, Marketing, 9th ed., pp. 460-461, 2008.
Brennan, D. and L. Lundsten, "A Strategy for Coping with Suppressed Values in Retail Census Data," International Journal of Business Research 2:1 (2005).
Brennan, D. and L. Lundsten, "Impacts of Large Discount Stores on Small Towns: Reasons for Shopping and Retailer Strategies," International Journal of Retail and Distribution Management 28:4/5 (2000): 155-161.
Significant Scholarly Honors
Undergraduate student collaborative research professor of the year, 2004
National case of the year, Small Business Administration, 1991
Finalist of the year, Small Business Administration, 1989
Current Editorial Board Appointments
International Review of Retail, Distribution and Consumer Research
Journal of Retailing and Customer Services
Journal of Small Business Strategy
Case Research Journal
Invited International Presentations
Buenos Aires, Argentina
Shanghai and Shenzhen, China
Quito and Guayaquil, Ecuador
Mexico City, Mexico