Opus College of Business

Dave Brennan

Professor of Marketing; Co-director of the Institute for Retailing Excellence : Marketing Department
 

651-962-5077
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Academic Background

B.S., social sciences, Minnesota State University, Mankato
MS, geography, Minnesota State University, Mankato
Ph.D., geography, Kent State University

Research Specialties
  • Discount retailing
  • Wal-Mart, including its global strategy
  • Marketing research
  • Retail industry structure and planning
  • Shopping behavior
  • Shopping centers, especially the Mall of America
Current Research
  • Holiday spending
  • Wal-Mart's global expansion strategy
  • Shopping behavior relative to malls, especially the Mall of America
  • Retail sales data
  • Case studies on Wal-Mart and Petsmart
Major Works
  • "Best Buy: Connecting with Customers through Customer Centricity," case, teaching note and video case, for Roger A. Kerin et al, Marketing 9th ed., 2008, pp. 139-141.
  • "Mall of America: Shopping and a Whole Lot More," revised case, teaching note and video case for Roger A. Kerin et al, Marketing, 9th ed., 2008, pp460-461.
  • "A Strategy for Coping with Suppressed Values in Retail Census Data," with L. Lundsten, International Journal of Business Research, Vol. 2 (1), 2005.
  • "Impacts of Large Discount Stores on Small Towns: Reasons for Shopping and Retailer Strategies," with L. Lundsten, International Journal of Retail and Distribution Management, Vol. 28 (4/5), pp. 155-161, 2000.
Significant Scholarly Honors
  • Undergraduate student collaborative research professor of the year, 2004
  • National case of the year, Small Business Administration, 1991
  • Finalist of the year, Small Business Administration, 1989
Current Editorial Board Appointments
  • International Review of Retail, Distribution and Consumer Research
  • Journal of Retailing and Customer Services
  • Journal of Small Business Strategy
  • Case Research Journal
Invited International Presentations
  •  Buenos Aires, Argentina
  • Shanghai and Shenzhen, China
  • Bogota, Columbia
  • Guayaquil, Ecuador
  • Mexico City, Mexico