Dave Brennan
Professor of Marketing; Co-director of the Institute for Retailing Excellence : Marketing Department
651-962-5077
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Academic Background
B.S., social sciences, Minnesota State University, Mankato
MS, geography, Minnesota State University, Mankato
Ph.D., geography, Kent State University
Research Specialties
- Discount retailing
- Wal-Mart, including its global strategy
- Marketing research
- Retail industry structure and planning
- Shopping behavior
- Shopping centers, especially the Mall of America
Current Research
- Holiday spending
- Wal-Mart's global expansion strategy
- Shopping behavior relative to malls, especially the Mall of America
- Retail sales data
- Case studies on Wal-Mart and Petsmart
Major Works
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"Best Buy: Connecting with Customers through Customer Centricity," case, teaching note and video case, for Roger A. Kerin et al, Marketing 9th ed., 2008, pp. 139-141.
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"Mall of America: Shopping and a Whole Lot More," revised case, teaching note and video case for Roger A. Kerin et al, Marketing, 9th ed., 2008, pp460-461.
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"A Strategy for Coping with Suppressed Values in Retail Census Data," with L. Lundsten, International Journal of Business Research, Vol. 2 (1), 2005.
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"Impacts of Large Discount Stores on Small Towns: Reasons for Shopping and Retailer Strategies," with L. Lundsten, International Journal of Retail and Distribution Management, Vol. 28 (4/5), pp. 155-161, 2000.
Significant Scholarly Honors
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Undergraduate student collaborative research professor of the year, 2004
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National case of the year, Small Business Administration, 1991
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Finalist of the year, Small Business Administration, 1989
Current Editorial Board Appointments
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International Review of Retail, Distribution and Consumer Research
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Journal of Retailing and Customer Services
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Journal of Small Business Strategy
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Case Research Journal
Invited International Presentations
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Buenos Aires, Argentina
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Shanghai and Shenzhen, China
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Bogota, Columbia
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Guayaquil, Ecuador
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Mexico City, Mexico

