Faculty & Research

Dave Brennan

Professor of Marketing; Co-director of the Institute for Retailing Excellence : Marketing Department
 

651-962-5077
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Academic Background

B.S., social sciences, Minnesota State University, Mankato
MS, geography, Minnesota State University, Mankato
Ph.D., geography, Kent State University

Research Specialties
  • Discount retailing
  • Wal-Mart, including its global strategy
  • Marketing research
  • Retail industry structure
  • Shopping behavior
  • Shopping centers, especially the Mall of America

Current Research
  • Case studies on Wal-mart and PetSmart
  • Holiday spending
  • Retail sales data
  • Retail shopping behavior
  • Shopping behavior relative to malls
  • Walmart's global expansion strategy

Major Works
  • Brennan, David P. and Lorman L. Lundsten, "Walmart vs. Festival Foods--David and Goliath?," Journal of Real Estate Practice and Education 15:1 (2012): 43-54.
  • Brennan, D. and L. Lundsten, "An Assessment of Wal-Marts' Global Expansion Strategy in Light of its Domestic Strategy," European Retail Research 23 (2009): 125-151.
  • "Best Buy: Connecting with Customers through Customer Centricity," case, teaching note and video case, for Roger A. Kerin et al, Marketing, 9th ed. pp. 139-141, 2008.
  • "Mall of America: Shopping and a Whole Lot More," revised case, teaching note and video case for Roger A. Kerin et al, Marketing, 9th ed., pp. 460-461, 2008.
  • Brennan, D. and L. Lundsten, "A Strategy for Coping with Suppressed Values in Retail Census Data," International Journal of Business Research 2:1 (2005).
  • Brennan, D. and L. Lundsten, "Impacts of Large Discount Stores on Small Towns: Reasons for Shopping and Retailer Strategies," International Journal of Retail and Distribution Management 28:4/5 (2000): 155-161.

Significant Scholarly Honors
  • Undergraduate student collaborative research professor of the year, 2004
  • National case of the year, Small Business Administration, 1991
  • Finalist of the year, Small Business Administration, 1989

Current Editorial Board Appointments
  • International Review of Retail, Distribution and Consumer Research
  • Journal of Retailing and Customer Services
  • Journal of Small Business Strategy
  • Case Research Journal

Invited International Presentations
  • Buenos Aires, Argentina
  • Shanghai and Shenzhen, China
  • Bogota, Columbia
  • Quito and Guayaquil, Ecuador
  • Mexico City, Mexico