Dave Brennan
Professor of Marketing; Co-director of the Institute for Retailing Excellence : Marketing Department
651-962-5077
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Academic Background
B.S., social sciences, Minnesota State University, Mankato
MS, geography, Minnesota State University, Mankato
Ph.D., geography, Kent State University
Research Specialties
- Discount retailing
- Wal-Mart, including its global strategy
- Marketing research
- Retail industry structure
- Shopping behavior
- Shopping centers, especially the Mall of America
Current Research
- Case studies on Wal-mart and PetSmart
- Holiday spending
- Retail sales data
- Retail shopping behavior
- Shopping behavior relative to malls
- Walmart's global expansion strategy
Major Works
- Brennan, David P. and Lorman L. Lundsten, "Walmart vs. Festival Foods--David and Goliath?," Journal of Real Estate Practice and Education 15:1 (2012): 43-54.
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Brennan, D. and L. Lundsten, "An Assessment of Wal-Marts' Global Expansion Strategy in Light of its Domestic Strategy," European Retail Research 23 (2009): 125-151.
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"Best Buy: Connecting with Customers through Customer Centricity," case, teaching note and video case, for Roger A. Kerin et al, Marketing, 9th ed. pp. 139-141, 2008.
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"Mall of America: Shopping and a Whole Lot More," revised case, teaching note and video case for Roger A. Kerin et al, Marketing, 9th ed., pp. 460-461, 2008.
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Brennan, D. and L. Lundsten, "A Strategy for Coping with Suppressed Values in Retail Census Data," International Journal of Business Research 2:1 (2005).
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Brennan, D. and L. Lundsten, "Impacts of Large Discount Stores on Small Towns: Reasons for Shopping and Retailer Strategies," International Journal of Retail and Distribution Management 28:4/5 (2000): 155-161.
Significant Scholarly Honors
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Undergraduate student collaborative research professor of the year, 2004
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National case of the year, Small Business Administration, 1991
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Finalist of the year, Small Business Administration, 1989
Current Editorial Board Appointments
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International Review of Retail, Distribution and Consumer Research
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Journal of Retailing and Customer Services
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Journal of Small Business Strategy
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Case Research Journal
Invited International Presentations
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Buenos Aires, Argentina
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Shanghai and Shenzhen, China
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Bogota, Columbia
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Quito and Guayaquil, Ecuador
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Mexico City, Mexico
