Faculty & Research

David P. Brennan

Professor of Marketing; Co-director of the Institute for Retailing Excellence : Marketing Department

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Dave Brennan has a Ph.D. from Kent State University, 12 years of business experience (Target Corp., General Tire, The Travelers) and 33 years of teaching experience (Minnesota State-Mankato, Kent State, Bemidji State, University of Minnesota, St. Thomas). He is a professor of marketing and co-director of the Institute for Retailing Excellence at St. Thomas. He is an active researcher, consultant and media interviewee in the areas of marketing and business planning for retailers, suppliers and cities. His research focuses on discounting, especially Walmart and Target; shopping centers, especially the Mall of America; retail industry structure and retail consumer behavior.


Academic Background

B.S., social sciences, Minnesota State University, Mankato
MS, geography, Minnesota State University, Mankato
Ph.D., geography, Kent State University

Research Specialties

  • Discount retailing
  • Walmart and Target, including their global strategy
  • Marketing research
  • Retail industry structure
  • Shopping behavior
  • Shopping centers, especially the Mall of America

Current Research

  • Case studies on Walmart and PetSmart
  • Holiday spending
  • Retail sales data
  • Retail shopping behavior
  • Shopping behavior relative to malls
  • Walmart's global expansion strategy

Major Works

  • Anselmo, Mathew S., David P. Brennan, and Lorman L. Lundsten, "PetSmart Searches for a Sustainable Strategy," Journal of the Academy of Business Education 14 (Spring, 2013): 117-132.
  • Brennan, David P. and Lorman L. Lundsten, "Walmart vs. Festival Foods--David and Goliath?," Journal of Real Estate Practice and Education 15:1 (2012): 43-54.
  • Brennan, D. and L. Lundsten, "An Assessment of Wal-Marts' Global Expansion Strategy in Light of its Domestic Strategy," European Retail Research 23 (2009): 125-151.
  • "Best Buy: Connecting with Customers through Customer Centricity," case, teaching note and video case, for Roger A. Kerin et al, Marketing, 9th ed. pp. 139-141, 2008.
  • "Mall of America: Shopping and a Whole Lot More," revised case, teaching note and video case for Roger A. Kerin et al, Marketing, 9th ed., pp. 460-461, 2008.
  • Brennan, D. and L. Lundsten, "A Strategy for Coping with Suppressed Values in Retail Census Data," International Journal of Business Research 2:1 (2005).
  • Brennan, D. and L. Lundsten, "Impacts of Large Discount Stores on Small Towns: Reasons for Shopping and Retailer Strategies," International Journal of Retail and Distribution Management 28:4/5 (2000): 155-161.

Significant Scholarly Honors

  • Undergraduate student collaborative research professor of the year, 2004
  • National case of the year, Small Business Administration, 1991
  • Finalist of the year, Small Business Administration, 1989

Current Editorial Board Appointments

  • International Review of Retail, Distribution and Consumer Research
  • Journal of Retailing and Customer Services
  • Journal of Small Business Strategy
  • Case Research Journal

Invited International Presentations

  • Buenos Aires, Argentina
  • Shanghai and Shenzhen, China
  • Bogota, Columbia
  • Quito and Guayaquil, Ecuador
  • Mexico City, Mexico