Faculty & Research

David Alexander

Assistant Professor of Marketing : Marketing Department
 

1-651-962-4639
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Academic Background
B.S., computer science, Tennessee Technological University
M.B.A., Duke University, Durham, NC
Ph.D., marketing, Duke University

Research Specialties:

  • Consumer response to really new products
  • Temporal effects in consumer adoption of new products 
  • Origins of consumer-brand relationships

Current Research:

  • "After the Box Has Been Opened: Effects of Personal and Social Factors on Usage Patterns for High-Tech Consumer Products" with J. G. Lynch, Jr and Q. Wang
  • "Curious and Skeptical: Consumers’ Elaboration of Really-New-Product Messages" 

See David Alexander talk about his research on sustainable consumption in a short video, part of the Ahead of the Curve series »

Major Works:

  • Alexander, David, John G. Lynch, Jr. and Qing Wang, "As Time Goes By: Do Cold Feet Follow Warm Intentions for Really-New vs. Incrementally-New Products?" Journal of Marketing Research 45 (2008): 307-319.   

Significant Scholarly Honors:

  • Robert D. Buzzell Marketing Science Institute Best Paper Award, 2009
  • Doctoral Fellowship, Duke University, 2002-2007
  • Fuqua Scholar, Duke University 1995