Assistant Professor of Marketing : Marketing Department
Send an email
B.S., computer science, Tennessee Technological University
M.B.A., Duke University, Durham, NC
Ph.D., marketing, Duke University
- Consumer response to really new products
- Temporal effects in consumer adoption of new products
- Origins of consumer-brand relationships
- "After the Box Has Been Opened: Effects of Personal and Social Factors on Usage Patterns for High-Tech Consumer Products" with J. G. Lynch, Jr and Q. Wang
- "Curious and Skeptical: Consumers’ Elaboration of Really-New-Product Messages"
- Alexander, David, John G. Lynch, Jr. and Qing Wang, "As Time Goes By: Do Cold Feet Follow Warm Intentions for Really-New vs. Incrementally-New Products?" Journal of Marketing Research 45 (2008): 307-319.
Significant Scholarly Honors:
- Robert D. Buzzell Marketing Science Institute Best Paper Award, 2009
- Doctoral Fellowship, Duke University, 2002-2007
- Fuqua Scholar, Duke University 1995