Opus College of Business

Lisa Abendroth

Assistant Professor : Marketing Department
 

1-651-962-4617
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B.A., sociology, University of Pennsylvania
B.S., economics, University of Pennsylvania, The Wharton School
Ph.D., marketing, Duke University

Research Specialties:

  • Consumer purchase and repurchase decisions 
  • Consumers' post-purchase emotions (e.g. satisfaction or regret) 
  • Consumer response to promotions, auctions, and other scarcity situations

Current Research:

  • Information Processing in the Repurchase Decision
  • Consumer Response to Time Limits in Promotions (with R. Hanna and S. Swain)
  • Bidders' Regret in Online Auctions (with S. Chandran and S. Du) 
  • Bidders' regret in online auctions

Major Works:

  • "The Souvenir Purchase Decision: Effects of Online Availability," International Journal of Culture, Tourism, and Hospitality Research, forthcoming 2010.
  • "Refocusing on Strategy in Marketing Communications," presentation at Seminarium's International Congress on Marketing and Sales, Santiago, Chile, April 2007, and San Jose, Costa Rica, April 2008
  • "Maximizing Sales Now and in the Future," presentation at Seminarium's International Congress on Marketing and Sales, Santiago, Chile, April 2008.
  • “Now or Never: Effects of Limited Opportunities on Patterns of Regret Over Time," with Kristin Diehl, Journal of Consumer Research, Vol. 33 (December), pp. 342-351, 2006.
  • "Consumer Decision-Making: Understanding Consumer Behavior," presentation at U.S. State Department Digital Video Conference with Arab Businesswomen at the American Embassy in Tel-Aviv Israel, August 2005.
  • “Optimizing Time Limits: An Email Application," with Richard C. Hanna and Paul D. Berger, Journal of the Operational Research Society, Vol. 56 (January), pp. 15-24, 2005.
  • “Buying Time: The Consumer Psychology of Time Limits,” with Scott D. Swain and Richard C. Hanna, Builders & Leaders, (Fall), pp. 26-27, 2004.

Significant Scholarly Honors:

  • Broderick Award for Service to the Graduate Program, School of Management, Boston University, 2006

Invited International Presentations:

  • "Advances in Marketing Promotions," Seminarium Chile's International Congress on Marketing and Sales, Santiago, Chile, April 2007.