Lisa Abendroth
Assistant Professor : Marketing Department
1-651-962-4617
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B.A., sociology, University of Pennsylvania
B.S., economics, University of Pennsylvania, The Wharton School
Ph.D., marketing, Duke University
Research Specialties:
- Consumer purchase and repurchase decisions
- Consumers' post-purchase emotions (e.g. satisfaction or regret)
- Consumer response to promotions, auctions, and other scarcity situations
Current Research:
- Information Processing in the Repurchase Decision
- Consumer Response to Time Limits in Promotions (with R. Hanna and S. Swain)
- Bidders' Regret in Online Auctions (with S. Chandran and S. Du)
Major Works:
- “Now or Never: Effects of Limited Opportunities on Patterns of Regret Over Time," with Kristin Diehl, Journal of Consumer Research, Vol. 33 (December), pp. 342-351, 2006.
- “Optimizing Time Limits: An Email Application," with Richard C. Hanna and Paul D. Berger, Journal of the Operational Research Society, Vol. 56 (January), pp. 15-24, 2005.
- “Buying Time: The Consumer Psychology of Time Limits,” with Scott D. Swain and Richard C. Hanna, Builders & Leaders, (Fall), pp. 26-27, 2004.
Significant Scholarly Honors:
- Broderick Award for Service to the Graduate Program, School of Management, Boston University, 2006
Invited International Presentations:
- "Advances in Marketing Promotions," Seminarium Chile's International Congress on Marketing and Sales, Santiago, Chile, April 2007.
- "Maximizing Sales Now and in the Future," Seminarium Chile's International Congress on Marketing and Sales, Santiago, Chile, April 2007.
- "Consumer Decision-Making: Understanding Consumer Behavior." US State Department Digital Video Conference with Arab Businesswomen at the American Embassy in Tel-Aviv, Israel, August 2005.

