Faculty & Research
2012 Award Winner Avinash Malshe, Ph.D.
Avinash Malshe is associate professor of marketing at the Opus College of Business. He received his Ph.D. in marketing from University of Nebraska-Lincoln and has been at St. Thomas for seven years.
In one of the nominations submitted on his behalf, a fellow faculty member wrote, "We are very fortunate to have him as our inaugural Heckler Award recipient. Not only does his work deserve recognition on its own merits, I believe it sets a benchmark for us all. It is clear that he is not just producing at a high level, but that there is a vision - an intention - behind his work.”
Malshe's primary research interest area is marketing strategy. In particular, his research explores how the interface dynamics between sales and marketing function within a firm, impact its strategy creation and implementation activities, and provide implementable solutions to managers. His work is published in marketing and business journals such as Journal of the Academy of Marketing Science, Journal of Business Research, European Journal of Marketing, Industrial Marketing Management, Journal of Personal Selling and Sales Management, Journal of Business and Industrial Marketing, Journal of Strategic Marketing, and Journal of Business to Business Marketing, among others. He has also co-authored a book chapter in a marketing thought piece titled “The Service Dominant Logic of Marketing” that discusses the notion of consumer resources and how marketers need to think about consumers as a resource in their marketing practices.
“His work stood out among a strong pool of candidates for its ability to contribute to both the academic discussions and provide real guidance to managers struggling with a difficult problems, such as designing and managing the interface between sales and marketing, another nominator wrote. "He exemplifies what we were hoping to honor with the Susan Heckler Award for Research Excellence”
Malshe has trained and consulted with business executives in both for-profit and nonprofit sectors on avariety of marketing issues. Prior to starting his academic career, he worked as a brand manager in the pharmaceutical industry with Pfizer Inc. in their South Asia operations.