Reputation Management Seminar
Friday, February 14, 8:30 AM
The Full-time UST MBA invites all graduate business students and alumni to participate in this free seminar on issues critical to anyone engaged in a business communicator role. This seminar will define “reputation management,” provide insights into how it can be incorporated into strategic planning and address successful crisis communication tactics.
The full-day session will be delivered as part of the required curriculum for second-year full-time MBA candidates.
8:30-9 a.m.: Registration and networking
9-10:25 a.m.: Changing Environment of Business/Communications Function – Perspectives from a UST MBA
Dr. Mike Porter ’97 MBA, APR, Director, Master of Business Communication Program
10:35 a.m.-12 p.m.: Communication Strategy/Executive Branding
Lynn Casey ’86 MBA, APR, CEO, Padilla/CRT
12:30-1:55 p.m.: Media Relations/Social Media
Susan Beatty ’05 MBC, APR, PR and Social Media Manager, Bremer Bank
2:05-3:30 p.m.: Crisis Communications
Tom Horner ’72, President, Horner Communications
This event is free, but advance registration is required.