Doing Good Differently: The FINNEGANS Story
Friday, November 22, 4:30 PM
Who knew drinking beer could serve a greater good? Jacquie Berglund figured out how to make that possible and created FINNEGANS Irish Amber.
Graduate business students and alumni are invited to attend Master’s Pub to hear the CEO of FINNEGANS, Inc. share her story. Free beer (FINNEGANS, of course), wine, soft drinks and pizza will be available.
4:30 p.m.: Social time
5:15 p.m.: Speaker
5:45 p.m.: Q&A
6:00 p.m.: Social time
Current Opus College of Business graduate students and alumni attending the event are encouraged to bring colleagues or friends considering a graduate business degree to experience the unique St. Thomas atmosphere and community.
CEO of FINNEGANS, Inc./FINNEGANS Community Fund
Jacquie Berglund is the founder and CEO of FINNEGANS Inc. – a social enterprise dedicated to turning beer into food by donating 100% of profits from the sale of its
Irish Amber (and seasonal Blonde Ale) beer to alleviate hunger in the Midwest. Through the creation of both FINNEGANS Inc. and its nonprofit counterpart, FINNEGANS Community Fund, Berglund has championed an innovative, market-based approach to addressing and raising awareness about food security in communities across the Midwest.
In 1997 Berglund was hired as the marketing director for The Local, what would become a very popular downtown bar and restaurant, and began volunteering at a homeless shelter. Struck by the severity of the homeless situation in Minneapolis/St. Paul and frustrated by the lack of attention the issue received, she developed a plan to address homelessness using the robust market economy for beer. She developed a business plan and, together with restaurateur Keiran Folliard, created FINNEGANS Irish Amber.
Since then, The FINNEGANS Community Fund has donated more than $275,000 to community projects, while raising significant awareness about local hunger issues.
Berglund has worked with a group of the Executive UST MBA students in their capstone course. Their findings have assisted her in redirecting her time and energy and their recommendations spurred the reorganization of FINNEGANS' board of advisors.