Events
Master's Pub: From Concept to Commerce
Friday, September 24, 4:30 PM
From Concept to Commerce: Delivering Brands and Consumer Products to the Marketplace
Graduate business students and alumni are invited to attend Master’s Pub with presenter Christine Plantan, founder and creative director of russell+hazel.
Agenda
4:30 p.m.: Social time
5:00 p.m.: Speaker
5:30 p.m.: Q&A
5:45 p.m.: Social time
Join fellow graduate business classmates and alumni for business conversations, light food and beverages.
Christine Plantan
Founder and creative director of russell+hazel since it’s inception in 2002, Chris has directed the world of russell+hazel, positioning the brand at the intersection of color, function and light- heartedness. Her philosophy is that good design is not over-design or design for design’s sake, rather pleasing design with loads of functionality. Launched to the public in 2003, when file folders were manila, post-it® notes were canary yellow and binders were something to hide in the cabinet, russell+hazel achieved a new freshness with color and pattern, creating an instant appeal. Since then, that small collection of office and school tools she created has grown to include journals, note cards and totes.
Under her leadership, russell+hazel has an instantly recognizable style language, developed through colors and patterns that capture the essence of brand development, who they are and what they stand for. While fresh in spirit, the products represent a constant and complete dedication to quality. russell+hazel became a Love Mark brand, the prestigious award by Saatchi & Saatchi president Kevin Roberts. She is in good company: so was Nike, U2, Apple and Porsche. It’s this attention to detail that caught the eye of The Trend Central Intelligence Group which labeled it as “and up and coming company and brand to watch.”
Event Details:
Friday, September 24, 4:30 PM
University of St. Thomas
Opus College of Business
1000 LaSalle Ave
Opus Hall
Room 201
Minneapolis, MN 55403
