Master’s Pub

Friday, November 7, 4:30 PM
DQ + Millennials: The Next Generation of Fans

Dairy Queen celebrates its milestone 75th birthday in 2015. Through its Fan Food platform, this heritage brand is reinventing itself as a modern and relevant dining destination for the next generation of millennial fans.

DQ executive vice president of marketing, Barry Westrum, shares how this global brand is developing strategies that turn customers into fans inside the fiercely competitive quick-service restaurant category.


4:30 Social time
5:15 Speaker
5:45 Q&A
6:00 Social time

Speaker: M. Barry Westrum

Executive Vice President of Marketing, American Dairy Queen Corporation

With more than 20 years of food and beverage marketing experience, M. Barry Westrum joined American Dairy Queen Corporation as executive vice president of marketing in February 2012. He has 17 years of experience working with several concepts within Yum! Brands, most recently at KFC as their chief marketing officer. Prior to KFC, Westrum served as CMO at A&W and Long John Silver’s Brands. Additionally, he was dean of the YUM! Know How and Innovation Center, and in various marketing leadership roles at Taco Bell, including field marketing, brand communications, new product development and brand marketing and strategy. Westrum began his career at J. Walter Thompson and Tracy-Locke Advertising agencies, leading accounts such as Pepsi-Cola and Stolichnaya Vodka Brands.