Events

Events

Intersections in Brand Marketing with Steve LaCroix and John Sailors

Wednesday, January 23, 5:00 PM

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Held once a quarter, this series pairs theoretical experts on a particular topic with successful practitioners.

The first Intersections conversation of 2013will feature Steve Lacroix, CMO of the Minnesota Vikings, and John Sailors, Ph.D., associate professor of marketing at the Opus College of Business, on Wednesday, January 23.

Agenda
5 p.m.: Reception
6 p.m.: Discussion with featured speakers
6:30 p.m.: Q&A session


About the Speakers

Steve LaCroixIn his 12th season with the Minnesota Vikings, Steve LaCroix serves as the team’s vice president of sales and marketing and CMO. LaCroix oversees all aspects of Vikings- generated revenues, including corporate sales, sponsorships, media sales, ticket sales, suite sales and hospitality.
John Sailors, Ph.D.John Sailors, Ph.D., is an associate professor of marketing at the Opus College of Business and specializes in the areas of consumer behavior, brand equity, brand loyalty and marketing research. Before joining UST, Sailors spent eight years in the research industry with clients such as Ford, Harley Davidson and Proctor & Gamble.


Read more about the speakers

Event Details:
Wednesday, January 23, 5:00 PM

University of St. Thomas
Opus College of Business
46 11th Street South
Schulze Hall Auditorium
Minneapolis, MN 55403

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