Intersections in Marketing
With Mark Addicks and Christopher Puto
Thursday, November 10, 2011
This first conversation featured Mark Addicks, senior VP and CMO of General Mills, and Christopher Puto, Ph.D., dean and Opus Distinguished Chair of the Opus College of Business, on Thursday, November 10.
Video and Photos from the Event
As senior vice president, chief marketing officer, Mark Addicks has overall responsibility for the company’s world-class marketing function and its marketing services organization, Gcom.
In his role, Addicks has oversight responsibilities for the company’s global brand-building strategy, including its advertising, promotions, public relations, design, packaging, online, licensing and multicultural initiatives. He also oversees some of the industry’s most recognized equity platforms, including Box Tops for Education and the Pillsbury Bake-Off Contest. Addicks also has pioneered several cutting-edge marketing ventures.
Since joining General Mills in 1988, Addicks has held marketing positions with the Yoplait USA and Big G cereal divisions. As vice president of Big G New Enterprises, he led highly successful new product development efforts, including Frosted Cheerios.
Addicks was named vice president of Marketing Communications in January 2000, and led the successful integration of the General Mills and Pillsbury marketing functions in 2001. He was named chief marketing officer in January 2004, and was promoted to his current position in June 2007.
Before joining General Mills, he led marketing communication programs for Anderson, Clayton & Company, a diversified foods company based in Houston. During the same period, he started and managed three entrepreneurial businesses in Houston.
Addicks’ work has been widely recognized with numerous industry awards, both for his innovation and marketing expertise. Advertising Age named him one of the top 100 marketers in 1999, and one of the top 25 Power Brokers in both 2003 and 2004.
Bonus content: After speaking at November's Intersections in Marketing discussion, Addicks went back to the event's list of questions and answered several in writing.
Christopher Puto, Ph.D.
Dr. Christopher Puto is the dean and Opus Distinguished Chair, and professor of marketing of the Opus College of Business. Before joining St. Thomas in 2002, he served as dean of the McDonough School of Business at Georgetown University. During his tenure as dean, the McDonough School MBA program rose to number 22 in the U.S. News and World Report rankings and was named a top-tier business school for the first time in the prestigious Business Week national rankings. Under his leadership, the International Executive MBA was ranked number nine in the world in Business Week’s most recent review of Executive MBA programs.
Puto’s academic specialties are marketing strategy, consumer and managerial decision-making and advertising. He was the first person to receive a Ph.D. in business administration from Duke University.
Prior to beginning his academic career, Puto worked in the corporate world for more than a decade, including the vice presidency of Marathon Auto Supply Company, national account management for the Ross Corporation of Miami, Florida, and allied sales management for the Burger King Corporation, where he was actively involved in developing the strategic foundations for the company's successful "Have it Your Way" campaign.
In addition, Puto has consulted for the Bank of America, Eastman Kodak and General Electric, among others. He has taught marketing at the University of Michigan and was associate dean and director of the MBA program at the University of Arizona’s Karl Eller Graduate School of Management prior to his tenure at Georgetown.
In addition to his responsibilities as dean, Puto teaches the final strategic management, or capstone class, for second-year Full-time UST MBA students.