19th Annual Stakeholder Dialogue

Tuesday, April 10, 5:30 PM

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Can Happiness Be Bought or Sold?
An examination of ethics and consumer marketing

James A. Roberts '82 - marketing professor, skilled researcher and author of Shiny Objects: Why We Spend Money We Don't Have in Search of Happiness We Can't Buy - is the featured speaker at the 2012 Stakeholder Dialogue.

The dialogue will be moderated by Michelle Rovang Burke, director of the Veritas Institute.

Commentaries will be offered by:

  • Lisa Abendroth, Ph.D., associate professor of marketing, Opus College of Business
  • Marc Belton, EVP Global Strategy, Growth and Marketing Innovation, General Mills

About the Author

James A. Roberts is a well-known author with approximately 75 articles published in the academic literature. He is currently the Ben H. Williams Professor of Marketing at Baylor University in Waco, Texas, where he has been a faculty member since 1991.

A primary focus of Roberts’ work over the last 10-15 years has been the psychology of consumer behavior. His research is largely focused on the “dark side” of consumerism and marketing. Current research efforts focus on the topics of materialism, compulsive buying, credit card abuse and self-control. His book, Shiny Objects, takes a careful and amusing look at how our love of material possessions impacts our happiness and what we can do to find true happiness in a culture awash in the quest for material possessions.

Roberts is a nationally recognized expert on consumer behavior and has been quoted extensively in the media and has appeared on the CBS Early Show, ABC World News Tonight,’s “The Daily Ticker,”, US News & World Report, New York Times, USA Today, The Wall Street Journal, National Public Radio, Cosmopolitan Magazine, Glamour, and many other newspapers, magazines, websites and television appearances.

Event Details:
Tuesday, April 10, 5:30 PM

University of St. Thomas
Opus College of Business
1000 LaSalle Ave
Thornton Auditorium
Terrence Murphy Hall
Minneapolis, MN 55403

Presented/Sponsored by The Koch Endowed Chair in Business Ethics with support from the Veritas Institute and the Center for Ethical Business Cultures.

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