Reputation Management Seminar

Friday, February 14, 8:30 AM

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Presented in conjunction with the Public Relations Society of America

The Full-time UST MBA invites all graduate business students and alumni to participate in this free seminar on issues critical to anyone engaged in a business communicator role. This seminar will define “reputation management,” provide insights into how it can be incorporated into strategic planning and address successful crisis communication tactics.

The full-day session will be delivered as part of the required curriculum for second-year full-time MBA candidates.


8:30-9 a.m.: Registration and networking

9-10:25 a.m.: Changing Environment of Business/Communications Function – Perspectives from a UST MBA
Dr. Mike Porter ’97 MBA, APR, Director, Master of Business Communication Program

10:35 a.m.-12 p.m.: Communication Strategy/Executive Branding
Lynn Casey ’86 MBA, APR, CEO, Padilla/CRT

12:30-1:55 p.m.: Media Relations/Social Media
Susan Beatty ’05 MBC, APR, PR and Social Media Manager, Bremer Bank

2:05-3:30 p.m.: Crisis Communications
Tom Horner ’72, President, Horner Communications

This event is free, but advance registration is required.

Event Details:
Friday, February 14, 8:30 AM

University of St. Thomas
Opus College of Business
46 11th Street South
Schulze Hall
Room 127
Minneapolis, MN 55403

Register now »