Encore Presentation of Executive Case Study

Thursday, June 29, 5:00 PM

Using Human Centered Design to Create New Models in Health Care: Hitch Health

Prospective MBA students are invited to join current students, alumni and faculty for an interactive case study discussion highlighting today’s business issues and how they apply across various industries. The program format simulates executive-style learning at the Opus College of Business.

This case describes the use of Human Centered Design to identify underserved needs and to create new business models in health care. In this instance, the innovators identified transportation as a key issue in health care delivery to low-income populations. They developed an innovative solution and now face the challenge of bringing this business model to market. Is this a local solution to a local problem or an opportunity to develop a health care platform which could apply across the country?

Case Facilitator

John F. McVea, faculty director, Executive and Health Care MBA Programs

John McVea researches and teaches in the areas of entrepreneurial strategy and social entrepreneurship. His work had been published in journals such as The Journal of Business Venturing and The Journal of Business Ethics.

McVea has written more than a dozen business case studies focusing on issues such as market entry strategy, innovation field studies, cash flow forecasting, the challenges of growth and the use of social media. His teaching philosophy brings together three approaches: student-centered learning through case discussion, writing across the curriculum and place-based education. These approaches result in highly interactive discussion-based classroom experiences.

This is a free event, though advance registration is required. To help you fully engage in the discussion, the case study will be emailed to you in advance of the event.


5-5:30 p.m. | Registration and Networking Reception
5:30 - 7 p.m. | Case Study and Panel Discussion

Register by Monday, June 25.