Degrees & Programs

India: Marketing in a Mega-Market

MKTG 714

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New Delhi & Mumbai, India
January 16-28, 2014

Course Description

How exciting (and challenging) is it to do business in a country that a) is the world’s largest democracy, b) has of over a billion people, c) is divided into 28 states and 7 union territories and d) has over 15 official languages? This global elective is your opportunity to find out first hand.

Over the past two decades, India has emerged as a powerful economic player on the world stage. Experts are unequivocal in their opinion about India as an important business destination owing to its exceptional rate of economic growth over the past few years and its burgeoning middle class. It is currently the fourth-largest economy in the world and some experts think it will become the second-largest economy by 2050. 

While we may read many media reports on "India Inc.," it is difficult to truly appreciate how the confluence of socio-cultural, economic, technological, infrastructural and political elements gives rise to the excitement and frustrations of doing business in India. Our J-term class will offer students a fabulous opportunity to visit the country, meet its citizens and learn from business professionals about how they navigate such a complex business environment.

Format

This course is a field seminar visiting New Delhi and Mumbai, important centers of Indian government, commerce and culture.  As our time on the ground is limited, our days (including weekends) will be busy meeting with business leaders and engaging in cultural activities. This immersion will allow students to personally experience Indian culture and observe firsthand how the unique environment affects marketing and other business practices. There will also be class sessions on campus before and after the trip, and students should expect a workload similar to a regular MBA course with readings, case discussions, written deliverables, etc.

Instructors

Dr. Avinash Malshe, associate professor of marketing
Dr. Lisa Abendroth, associate professor of marketing

Prerequisites

MKTG600, or instructor permission. Must be an active student in good standing with a GPA greater than 3.0.

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