Events
The Value Imperative: The Impact of Value-Based Care on Medical Products Marketing
Tuesday, February 19, 5:30 PM
The Health Care UST MBA is proud to host this session of the MN Chapter of the American Marketing Association's Health Care Special Interest Group series.
Significant changes are afoot for marketers due to the health care industry’s increasing emphasis on value-based care. Medical suppliers, health systems and health plans, are all presented with both opportunities and challenges in this evolving marketplace. This is your chance to hear provider and payer perspectives about how therapy selection and brand choice are likely to be affected.
Our panel will address your questions concerning:
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Who will be the key influencers in purchasing decisions?
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What are the evolving roles of the clinician and the patient in decisions related to therapy selection and brand choice?
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With health systems and payers facing increasing cost pressures, how can suppliers effectively demonstrate long-term value (including superior patient outcomes and savings) versus short-term cost?
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Different ways of marketing to payers, physicians, hospitals and patients due to value-based care, e.g., using comparative effectiveness research, social media programs, decision support tools and more.
About the Panel:
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Moderator: Mark Morse, principal, MORSEKODE agency
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LeAnn R. Born, vice president - supply chain, Fairview Health Services
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Pat Courneya, M.D., health plan medical director, HealthPartners
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Steve Swanson, M.D., president, John Nasseff Neuroscience Institute, Allina Health
Schedule:
5:30 – 6 p.m. Registration, networking and light refreshments
6 – 7:15 p.m. Panel discussion and Q&A
Additional details and registration are available at the MNama event page.
Event Details:
Tuesday, February 19, 5:30 PM
University of St. Thomas
Opus College of Business
1000 LaSalle Ave
Opus Hall
Room 201/202
Skyway level
Minneapolis, MN 55403
Presented/Sponsored by Minnesota Chapter of the American Marketing Association.
