Health Care UST MBA

Health Care at UST

The Health Insurance Exchange in Minnesota

Tuesday, October 23, 7:30 AM

This program was part of the MN Chapter of the American Marketing Association's Health Care Special Interest Group series.  

The discussion helped marketers understand:

  • The purpose of the exchange and how it will work in Minnesota.
  • The roles of providers and health plans in the exchange.
  • Some of the marketing challenges related to the exchange and how they might be addressed.

The panel included:

  • Mary Sienko, marketing & communication director, Health Insurance Exchange, Minnesota Department of Commerce
  • Kerri Gordon, director, Health Policy & Government Affairs, Allina Health
  • Lin Nelson, director of legislative affairs and chief lobbyist, Blue Cross and Blue Shield of Minnesota
  • Moderated by Jack Militello, Ph.D., director, Health Care and Executive UST MBA programs, University of St. Thomas

View a PDF of Mary Sienko's overview of the Minnesota Health Insurance Exchange

Schedule: 
7:30 p.m.: Registration and networking
8 - 8:45 p.m.: Panel
8:45 - 9 p.m.: Q & A

Event Details:
Tuesday, October 23, 7:30 AM

University of St. Thomas
Opus College of Business
1000 LaSalle Ave
Opus Hall
Rooms 201 / 202
Minneapolis, MN 55403

Presented/Sponsored by MN Chapter of the American Marketing Association.