Events
Driving Health Engagement - MN Chapter of the American Marketing Association
Tuesday, February 28, 7:30 AM
Feb. 28, 7:30 - 9:15 a.m.
The Health Care UST MBA program is proud to host this session of the MN Chapter of the American Marketing Association's Health Care Special Interest Group Series.
Changing delivery models, such as accountable care organizations (ACOs) and medical homes, and changing insurance models, such as HSAs and wellness programs, provide incentives to all stakeholders in the healthcare system to keep people healthy and encourage them to take ownership for their own health.
Join us for an interactive discussion about the role of marketing in driving patient activation and health engagement throughout society.
The panel will include:
- Rich McCracken, Modern Storyteller, Haberman
- David Moen, M.D., President, Fairview Physician Associates Network
- Kim Wiese, Vice President of Marketing, OptumHealth
- Moderated by Dan McLaughlin, Director, University of St. Thomas Center for Health and Medical Affairs
Details and registration available on the MNama website
Event Details:
Tuesday, February 28, 7:30 AM
University of St. Thomas
Opus College of Business
1000 LaSalle Ave
Opus Hall
MOH 201 / 202
Minneapolis, MN 55403
