Degrees & Programs
Market Research and Health Care
Thursday, February 18, 4:30 PM
The Business Case for Market Research
Join industry experts, marketing professionals and other leaders for a panel discussion focused on the strategic importance of market research in management decision making and branding in the unique health care marketplace.
Brought to you by the Minnesota Chapter of the American Marketing Association and the Health Care UST MBA program at the University of St. Thomas, this panel will share market research tools and business case examples and highlight the impact that market research can have on financial results.
Panelists include:
- Mark Hansberry, VP of Strategy Marketing and Communications, Fairview Health Services
- Deneen Law, Director of Marketing Strategy and Analysis, Boston Scientific
- Sara Oxton, Business Development, Uroplasty
- Nina Hale, Nina Hale Consulting
- Jane Bungham, User Strategy Group
- Panel will be moderated by Jack Militello, Program Director, Health Care UST MBA
Agenda:
4:30 - 5 p.m. Registration and Networking
5 - 6 p.m. Panel Discussion
6 - 7 p.m. Networking
Cost:
AMA Members: $15
Non-members: $50
Event Details:
Thursday, February 18, 4:30 PM
University of St. Thomas
Opus College of Business
1000 LaSalle Ave
Opus Hall
MOH201/202
Minneapolis, MN 55403
Presented/Sponsored by Minnesota Chapter of the American Marketing Association.
