Summer Internships: Class of 2008Amelia Anderson This summer students from the full-time MBA class of 2008 pursued a wide variety of experiences. From employment within walking distance of campus to travel across the globe, many students had the opportunity to put their first year of classes to work. Most students have unknowingly walked past the Minneapolis office of the Hershey Company in the skyway. This summer, Michele Reis had an opportunity to work in this hidden office and discover a behind-the-scenes industry that many people do not know exists. Michelle spent the summer working as a Category Manager with Hershey, managing the entire candy, chocolate, gum and mint product category for Target. As Target’s top supplier in this product category, Hershey is charged with managing the entire category—including its competitors. This position required knowledge of many subjects, from marketing to finance to ethics. “It’s fun to use a little bit of everything,” said Michelle. While she worked on everything from advertising to forecasting, Michelle’s largest project was creating the department plan for next Easter at Target. Watch for Michelle’s handiwork at your local Target this spring. Dan Cohen’s internship took him a bit farther from home. Dan spent the summer working in sales and marketing for Gannon Vietnam in a joint venture with Diageo. One of Dan’s main projects was to revitalize the marketing efforts of the single malt beverage line, which had seen limited success in the Vietnamese market. Central to Dan’s new efforts were print and electronic collateral and in-person tastings. Dan also identified tactics to improve the visibility of Baileys, which included a new promotional campaign and monitoring point of sale implementation. Mike McKeon spent his summer with a Minnesota-founded company. As a Business Development Intern with Cambria, Mike helped this local company establish new business partnerships and enter international markets. Cambria is the only quartz surface producer in the United States, used in kitchens, bathrooms, and other areas of the home. While the product has typically been marketed directly to the end consumer, one of Mike’s projects has been to expand the Cambria Installer Associate network, including a trip to Cleveland to meet with installer candidates. Mike also met with potential business partners from Ireland, Turkey, and the United Arab Emirates. Sarah Klein combined a local internship with an international perspective. Sarah worked for Piper Jaffray in the Equity Research Department researching stocks in the consumer industry. Sarah had already committed to study abroad in Rome with the UST Law School over the summer; however, Piper Jaffray offered her the opportunity to combine her study abroad experience with her internship. While in Rome, Sarah conducted pricing studies, channel checks, and retail structures in emerging international markets. Sarah’s report on international markets and global expansion was published for Piper Jaffray’s clients and distributed at the London Consumer Conference in September. “All in all it has been a wonderful non-traditional summer internship where I was able to incorporate my study abroad opportunity with my internship,” said Sarah. Anne Henseler’s marketing internship combined two important aspects of any MBA experience—applied business research and beer. At Miller Brewing in Milwaukee, Wis., Anne worked as a Consumer Researcher, gaining a better understanding of how consumers view import and craft beers from Miller and its competitors. Working with MBAs from Georgetown, Duke, Indiana, Texas, Michigan, and Wisconsin, Anne created surveys, conducted focus groups at several sites throughout the country, and designed research for Miller. She also assisted in the creation of a new Fosters advertising campaign and conducted informal interviews (translation: talked to people in bars). She also took opportunities to explore other job functions at Miller, from quality assurance to delivery. Anne said, “My summer at Miller was one of the best jobs I've ever had and I've got about 20 cases of beer in my basement to prove it!” |
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Visit the Full-time UST MBA Program A great way to get an in-depth look at the Full-time UST MBA is to attend one of our scheduled Information Sessions. An Information Session is an opportunity for you to learn more about the curriculum, career services, student life, financial aid and admissions requirements. Here is our schedule of Information Sessions for the Academic Year 2008:
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Other Stories in This Issue
» Anonymous donor contributes $50 million to Opus College of Business » William G. Woodson Named MBA Director at St. Thomas Opus College of Business » The Business of Ethics: Focus on Ethics is Evident Throughout the College » Investing with Consequences: Aristotle Fund Prepares Students for Work in Emerging Markets Join the Full-time UST MBA Program for the Winter Open House! Fall Admissions Deadline Approaching: Feb. 15 Visit Us Complimentary parking is available in Minneapolis at the 11th Street and Harmon Place ramp. Street addresses and directions for the Minneapolis and St. Paul campuses can be found online. Personalized Visits Scholarship Announcement: The National Society of Hispanic MBAs Scholarship Program We encourage all students to pursue scholarship opportunities and welcome any questions you might have about financing your UST MBA education. Helpful Links |
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