Master's Pub: Business Conversations

Friday, September 24, 4:30 PM

From Concept to Commerce: Delivering Brands and Consumer Products to the Marketplace

Founder and creative director of russell+hazel since it’s inception in 2002, Christine Plantan has directed the world of russell+hazel, positioning the brand at the intersection of color, function and lightheartedness. Her philosophy is that good design is not over-design or design for design’s sake, rather pleasing design with loads of functionality.

Launched to the public in 2003, when file folders were manila, post-it® notes were canary yellow and binders were something to hide in the cabinet, russell+hazel achieved a new freshness with color and pattern, creating an instant appeal. Since then, that small collection of office and school tools she created has grown to include journals, note cards and totes.

Under her leadership, russell+hazel has an instantly recognizable style language, developed through colors and patterns that capture the essence of brand development, who they are and what they stand for. While fresh in spirit, the products represent a constant and complete dedication to quality.

russell+hazel became a Love Mark brand, the prestigious award by Saatchi & Saatchi president Kevin Roberts. She is in good company: so was Nike, U2, Apple and Porsche. It’s
this attention to detail that caught the eye of The Trend Central Intelligence Group which labeled it as “and up and coming company and brand to watch.”

RSVP by September 17: cobptgradbiz@stthomas.edu
If you need to cancel, please let us know by September 23.

Agenda:
4:30 p.m. Social time
5:00 p.m. Presentation
5:30 p.m. Q&A
5:45 p.m. Social time

Beer, wine, soft drinks and pizza will be served.

Event Details:
Friday, September 24, 4:30 PM

University of St. Thomas
Opus College of Business
1000 LaSalle Ave
Opus Hall 201
Minneapolis, MN 55403