Master of Business Communication

Know More! Marketing

Tuesday, January 11, 7:30 AM

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Know more than you ever thought you could (or should) about your prospects and clients.

Understanding your prospects and clients—what's going on in their world, with their customers, in their industry, and with their business objectives—is the key to developing an effective marketing program.

Understanding your direct contact and providing relevant value is the key to building long–term, profitable relationships. When you know more about the other person, you're better able to relate on a personal level, build more meaningful connections, and tailor your offerings.

This interactive presentation has a huge "WOW" factor—you will be shocked at what you don't know (but soon will). All attendees also receive complimentary access to the Know More! Center and downloadable toolbar, making it easy and fun to practice what you will learn.

Presenter: Sam Richter is author of the top-selling book Take the Cold Out of Cold Calling about Sales Intelligence and is an expert on finding information online and using it for business and sales success.

For more information visit the MN AMA site.

Event Details:
Tuesday, January 11, 7:30 AM

University of St. Thomas
Opus College of Business
1000 LaSalle Ave
Opus Hall 201
Minneapolis, MN 55403

Presented/Sponsored by UST Master of Business Communication Program.

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