Master of Business Communication

MWMC Women@Work: SEO and Content Development

Thursday, March 31, 3:00 PM

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Session 1: Search & Social Insights

Analyzing the Search and Social habits of your target customers to gain insight on their unmet needs and online behaviors.

Session 2: Developing & Publishing Relevant, Converting Content

Taking a customer centric approach to creating an editorial plan that fosters engagement and drives sales.

Nina Hale, Founder of Nina Hale

Passionate about Search and analytics-driven performance media, Nina opened her agency in 2005 as a solo consultancy which soon grew. Nina holds a strong background in eComm merchandising, email marketing, interactive strategy and is a Google Certified Advertising Professional.

Patty Radford Henderson, Executive Director @ Magnet360
In her current post as Executive Director for Magnet 360, she heads up collaborative agency teams to deliver holistic marketing solutions. Beginning with insights garnered via the analysis of consumer’s Search and Social behavior, Patty leads the development of integrated marketing communications efforts centered in strategies for engagement and in multichannel content/editorial plans.

Event Details:
Thursday, March 31, 3:00 PM

University of St. Thomas
Opus College of Business
1000 LaSalle Ave
Opus Hall 201
Minneapolis, MN 55403

Presented/Sponsored by Minnesota Women in Marketing and Communications.

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