Master of Business Communication

Iconoculture: Big Ideas 2013

Tuesday, March 12, 7:30 AM

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Join CEB Iconoculture as we present Big Ideas 2013, our annual look ahead at the key trends driving consumer behavior in the coming year. Kara McGuire will explore the key shifts taking place in consumer motivators and behaviors, highlight the trends that will have the most impact on the consumer landscape in 2013 and help you understand the implications for brands that are striving to develop compelling marketing messages. 
You'll learn how to:

  • Identify five global consumer trends and why we think these big ideas will stick through the coming year;
  • Provide a deeper understanding of these trends and contextualize the values driving them;
  • Explain the importance of the trends and how they should affect your business decisions.

Event Details:
Tuesday, March 12, 7:30 AM

University of St. Thomas
Opus College of Business
1000 LaSalle Ave
Opus Hall
Room 201
Minneapolis, MN 55403

Presented/Sponsored by UST Opus College of Business.

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