Innovating to Create New Markets: Bringing Real Value to a Global Conversation
Tuesday, December 11, 7:30 AM
When the marketplace feels saturated, where do new markets come from?
Seth Starner will discuss his experience in uncovering new markets throughout the globe. With a focus on practice and tools, he shows 3 specific ways to help your organization to uncover new markets.
Takeaways from this session will include:
- The power of empathy with potential customer segments to uncover latent needs which can develop into whole new markets.
- Prototyping as a means of getting from no to yes on disruptive concepts.
- Living "in beta" and managing risk through live model testing as a way to bring new markets to life that are seemingly distant from the core business.
For more information visit the MN AMA site.
Event Details:
Tuesday, December 11, 7:30 AM
University of St. Thomas
Opus College of Business
1000 LaSalle Ave
Terrence Murphy Hall
Room 252
Minneapolis, MN 55403
Presented/Sponsored by UST Master of Business Communication Program.
