Master of Business Communication

Innovating to Create New Markets: Bringing Real Value to a Global Conversation

Tuesday, December 11, 7:30 AM

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When the marketplace feels saturated, where do new markets come from? 

Seth Starner will discuss his experience in uncovering new markets throughout the globe. With a focus on practice and tools, he shows 3 specific ways to help your organization to uncover new markets.

Takeaways from this session will include:

  • The power of empathy with potential customer segments to uncover latent needs which can develop into whole new markets.
  • Prototyping as a means of getting from no to yes on disruptive concepts.
  • Living "in beta" and managing risk through live model testing as a way to bring new markets to life that are seemingly distant from the core business.

For more information visit the MN AMA site.

Event Details:
Tuesday, December 11, 7:30 AM

University of St. Thomas
Opus College of Business
1000 LaSalle Ave
Terrence Murphy Hall
Room 252
Minneapolis, MN 55403

Presented/Sponsored by UST Master of Business Communication Program.

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