Master of Business Communication

Simplicity + Brand = Your Next Big Idea

Wednesday, November 7, 7:30 AM

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You’re barely off of the creative high that came from developing your last wildly successful big idea for your brand. Now the pressure is on to outdo yourself with something even bigger and better.
It‘s all too easy to fall away from the authenticity of your company’s brand when searching for the next big idea. But taking a step back and revisiting the original reasons your customers care about your brand might be the key to unlocking a deeper level of engagement.
Geno Church of Brains on Fire will focus on how you can simplify and refocus your word-of-mouth marketing strategy while growing your advocacy base.
Church will highlight the case study about how the National Center for Family Literacy (NCFL) took a seemingly complex issue like barriers to literacy in the U.S. and turned it into Wonderopolis, an online community where learning is encouraged through discovery and imagination.
So instead of being blinded by the latest bright, shiny marketing object, come learn how to get back to the basics and light the spark of a new movement within your organization.

For more information visit the MN AMA site.

Event Details:
Wednesday, November 7, 7:30 AM

University of St. Thomas
Opus College of Business
1000 LaSalle Ave
Terrence Murphy Hall
Room 252
Minneapolis, MN 55403

Presented/Sponsored by UST Master of Business Communication Program.

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