Designing for Desire: Why Design Thinking and Human-Centered Design Should Matter to Marketers
Tuesday, November 8, 7:30 AM
"Design thinking." "Human-centered design." Both are terms you might initially dismiss as outside your realm of expertise or as too focused on product design - you're a marketer, not a designer, right? How are these ideas even remotely relevant? Well, you might be surprised.
Human-Centered Design identifies your consumers' desires, wants and needs. How do you dig deep to understand your consumers? Learn how Human-Centered Design does away with traditional assumptions and helps you understand your consumer.
Presenter: Denny Royal, creative and technical director, is responsible for leading and managing product delivery for Azul 7. He is a highly successful leader with over 18 years of experience as a BA, UX and design director for several top interactive firms.
For more information visit the MN AMA site.