Master of Business Communication

Designing for Desire: Why Design Thinking and Human-Centered Design Should Matter to Marketers

Tuesday, November 8, 7:30 AM

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"Design thinking." "Human-centered design." Both are terms you might initially dismiss as outside your realm of expertise or as too focused on product design - you're a marketer, not a designer, right? How are these ideas even remotely relevant? Well, you might be surprised.

Human-Centered Design identifies your consumers' desires, wants and needs. How do you dig deep to understand your consumers? Learn how Human-Centered Design does away with traditional assumptions and helps you understand your consumer.

Presenter:  Denny Royal, creative and technical director, is responsible for leading and managing product delivery for Azul 7. He is a highly successful leader with over 18 years of experience as a BA, UX and design director for several top interactive firms.

For more information visit the MN AMA site.

Event Details:
Tuesday, November 8, 7:30 AM

University of St. Thomas
Opus College of Business
1000 LaSalle Ave
Opus Hall 201
Minneapolis, MN 55403

Presented/Sponsored by Opus College of Business.

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