Master of Business Communication

Big Ideas 2011: Mapping the Consumer Landscape

Tuesday, February 8, 7:30 AM

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Join MN AMA for a special presentation by Rebecca Kolls, senior director at Iconoculture and consumer strategist for home and garden.

What's the mood of the new consumer in 2011? What key values will be motivating buyers and dictating the success or failure of businesses? Iconoculture is ready to talk about this year’s "Big Ideas"—the consumer patterns emerging across categories and demographics—and interpret them for marketers. Join Iconoculture's strategist team as they parse the keys to understanding, and successfully marketing to tomorrow's consumer.

What you'll learn:

  • A picture of the trends cutting across categories and demographics
  • The big story of what’s driving 2011's cultural shifts
  • Insights on how to apply this knowledge to key marketing questions
    For more information visit the MN AMA site.

Event Details:
Tuesday, February 8, 7:30 AM

University of St. Thomas
Opus College of Business
1000 LaSalle Ave
Opus Hall 201
Minneapolis, MN 55403

Presented/Sponsored by UST Master of Business Communication Program.

Register now »