Master of Business Communication

Best Practices Workshop: Use Your Budget for C-Suite Buy-in to Your Marketing Plan

Wednesday, November 20, 4:00 PM

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Best Practices – How to Use your Budget to get C-Suite/Client Buy-In for your Marketing Plan

During this workshop you can expect to:

  • Look at real-life budget examples for a marketing campaign and how to effectively present it to an executive team or client.
  • Learn the best tactics to get the senior management/client understanding and buy-in.
  • Get your budget specific questions answered: Bring your own examples and get advice on how to best frame your specific program for approval.
  • Get help with determining the best metric to show results from last year’s investments for execs.

Bring your questions and personal examples as we put our heads together to brainstorm solutions. Network and meet your Minnesota Women in Marketing & Communications colleagues.


About the speaker:
  Kara Wallace, director of marketing, Mortenson Construction

In her career in B2B service companies, Wallace has served as VP of North America Marketing for a billion-dollar publicly-traded company, and she has recently joined M.A. Mortenson Company, a $2B+ builder ranked in the U.S. Top 20. Kara holds an MBA from the Kellogg School of Management at Northwestern and a BS in communication from the University of Minnesota.

Event Details:
Wednesday, November 20, 4:00 PM

University of St. Thomas
Opus College of Business
1000 LaSalle Ave
Opus Hall
Room 201
Minneapolis, MN 55403

Presented/Sponsored by Minnesota Women in Marketing and Communications.

Register now »