Master of Business Communication

OMG. We Need A Mobile App

Thursday, May 9, 11:30 AM

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A Learning Lunch sponsored by Minnesota Women in Marketing & Communication 

This event will walk attendees through a decision tree and discovery process for determining whether an app is the right choice for the project at hand. Learn how to uncover the hidden goals and motivations, align your stakeholders on the most effective approach, and - if an app is indeed the way to go - how to determine what it needs to communicate and do to serve the business and the users.

Join us  as we navigate the new world of mobile marketing.

About the speaker:

Meghan Casey is The Nerdery's first official content strategist. She ventured away from Brain Traffic, the world's leading agency devoted to content, to help build content strategy into The Nerdery's user experience practice. She helps a wide variety of clients - start-ups, nonprofits, colleges and universities, Fortune 50 companies and everything in between - solve the messy content problems most organizations encounter every day. Casey has been working with content and communications since receiving her bachelor of arts in writing from Concordia College in 1996. She also holds a master of arts in nonprofit management from Hamline University.

Event Details:
Thursday, May 9, 11:30 AM

University of St. Thomas
Opus College of Business
1000 LaSalle Ave
Terrence Murphy Hall
Room 252
Minneapolis, MN 55403

Presented/Sponsored by Minnesota Women in Marketing and Communications.

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