Master of Business Communication

MWMC Women@Work: Take Charge of Your Social Media

Thursday, November 1, 3:00 PM

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Take Charge of Your Social Media 

The digital revolution is well under way and businesses of all shapes and sizes are defining what – and how – digital and social media represented in their respective organizations, often with few resources in people, time and budget.

This workshop agenda includes:

  • Developing Social Media Strategy

    The Foundation: Culture, your business plan, mission and objectives
  • Planning: Laying social media over existing business/mar comm objectives and plan
  • Digital Strategy: How does social fit into your existing digital strategy?
  • Content Strategy: The importance of content and leveraging user-generated content
  • Community Management overview
  • Measurement + ROI


About the Presenter 

Lisa Grimm is a senior manager of social strategy for Imagination, a custom content company. She is currently embedded at General Mills where she leads social presence, strategy development and brand/product integration for Betty Crocker, Pillsbury, Eat Better America and Tablespoon. Prior to being with Imagination, Grimm was digital brand manager at Mall of America where she developed and executed its first social media strategy, led the digital team and worked with emerging technology companies to be first to market in retail and entertainment innovation. Follow her on Twitter at @lulugrimm.

Event Details:
Thursday, November 1, 3:00 PM

University of St. Thomas
Opus College of Business
1000 LaSalle Ave
Opus Hall
Room 201
Minneapolis, MN 55403

Presented/Sponsored by Minnesota Women in Marketing and Communications.

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