Master of Business Communication

The Importance of Content Strategy

Tuesday, May 22, 11:30 AM

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Presenter: Kristina Halvorson, CEO, Brain Traffic. She is the author of "Content Strategy for the Web," the founder of the Confab content strategy conference and the host of the podcast “Content Talks.”

The way we talk about our content has significant impact on the way we treat it within our organizations… and, therefore, the quality of the content we produce. How can we make the shift from treating content as a commodity to valuing it as a business asset? With a little storytelling and the help of a few powerful metaphors, you can begin to turn the tides.

Event Details:
Tuesday, May 22, 11:30 AM

University of St. Thomas
Opus College of Business
1000 LaSalle Ave
Opus Hall
Room 201
Minneapolis, MN 55403

Presented/Sponsored by Minnesota Women in Marketing and Communications.

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